Embroidery is the Tattooing of Fabric

SHIRAHAMA, Japan - July 9, 2024 - PRLog -- Humans are curious beings that naturally want to explore the unknown, and interactions with others is how cultures grow. At SOSSNA&CO we want to celebrate the excitement generated when cultures meet and blend - with an anchor in our home in rural coastal Japan. Our brand concept is ROMANTIC PAST, which is our way of trying to capture the magic of that exact moment in time when new ideas are born.

In the past in Scandinavia, it was common for young men to take to the sea. Inspired by the exotic cultures these sailors encountered through their seafaring work around the world, they put permanent markers of status and experience on their bodies, creating the tradition of sailor tattoos. In the modern world, tattoos are among few things that remain permanent; most other things come and go. With this in mind SOSSNA&CO's design approach takes inspiration from classic tattooing techniques and designs to create simple and lasting garments that blend contemporary and traditional influences.

All of SOSSNA&CO's designs are expressed through embroidery. Embroidery, which develops a unique texture over time, and ages with its wearer, can be seen as the tattooing of fabric - a perfect fit for how we want to tell the SOSSNA&CO story.

We invite you to explore our debut collection and immerse yourself in the ROMANTIC PAST. Visit www.sossna.co for more information. Worldwide shipping.

Three designs, YUME NO SHIRAHAMA Tee, CORE LOGO Tee and SOAK IT IN Tee, have been released as the debut collection, new designs coming August 2024.

SOSSNA&CO ONLINE STORE: https://sossna.co

INSTAGRAM: https://www.instagram.com/sossna_co/

For inquiries, please contact SOSSNA&CO LLC,Email: corporate@sossna.co