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Follow on Google News | Advend Launches Early Access Release of its New Display Advertising SoftwareNew easy-to-use software will replace legacy pay-per-click (PPC) advertising to improve return on advertising spend (ROAS) for advertisers and publishers
By: Advend Advend is launching into a marketplace with more than $72B in global display advertising spend wasted every year through fraudulent clicks or actions that don't create value for advertisers. Current PPC display advertising requires middleware software or media agency support, adding additional cost and effort and impacting ROAS. "I built Advend because I believe there can be a higher-performing, easier to deploy and lower barrier to entry version of display advertising," To get started, users simply set up an account on Advend.co, after which they can launch a new display advertising campaign with just 4 clicks in less than five minutes. Advend AI finds the optimal publishers, configures and launches a campaign and integrated analytics ensures that pay-per-performance is live and accurate. There are no limits on the number of campaigns that can be run simultaneously and all forms of display advertising media can be deployed. For more information contact: Jaden Rodabaugh (mailto:jaden@ End
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