Why Should Businesses Advertise on Instagram? SFWPExperts

LOS ANGELES - July 11, 2024 - PRLog -- Before we get started with Instagram advertising costs let's understand why small and large scale businesses should advertise on Instagram? Compared to other social media platforms Instagram is growing faster and the features offered by them is making marketer and advertiser assume that sooner or later it's going to be one of the leading platforms with the maximum number of users.

According to the marketer,  US companies that are using Instagram for marketing are rapidly growing from 53.1% in 2016 to 75.3% in 2020 (http://emarketer.com/content/consumers-are-influenced-by-brands-on-social) beating all the other social media platforms except Facebook. From the percentage growth, we can determine that sooner or later it will beat Facebook as well.

Instagram uses the same tools as Facebook making it easy for any marketer and advertiser to get started with Instagram advertising. Not only that but both platforms are connected so if your business is already using Facebook advertising then you can make use of data to target your audience.

When it comes to engagement rate, Instagram offers a higher engagement rate compared to any other social media platform especially with it comes to. There are many businesses out there who have benefited and their revenue grew just using Instagram ads. If you think your product is visually engaging the Instagram ads can help you to generate higher ROI.

Apart from that, the appearance of Instagram ads is very much similar to the regular post.  In short Instagram, ads are non-intrusive which means your target audience is less likely to get annoyed if they come across your ad. So, Instagram advertisements could bring a lot of value if used in the right way with an effective strategy.

Read More: https://www.sfwpexperts.com/instagram-advertising-how-much-instagram-advertising-cost/

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