People First, Profit Follows: The Future of B2B Branding

TRACY, Calif. - July 15, 2024 - PRLog -- Profit-centric strategies have always been the traditional practice of B2B branding at B2B. Nevertheless, today's most successful B2B brands are those that prioritize people before profits, as they understand that sustainable growth and profitability is premised on connection, trust and authentic interaction.

This change in philosophy heralds a time when empathy, authenticity, and human-centered values become the driver for brand differentiation and competitive advantage.

Understanding the Change

In the past, B2B branding mainly revolved around product features, price points, and the promise of financial gains. But this transactional mindset is being taken over by a more holistic way of thinking about business relationships. Companies are realizing that every business decision has human beings behind them with emotions as well as aspirations and pains. Therefore, it becomes important to recognize as well as address this human element for building lasting relationships in B2B.

This tendency is supported by leading publications and research institutions. According to Salesforce (https://www.salesforce.com/news/stories/customer-engageme...), 73% of executives expect companies to understand their needs while 88% believe experience provided by a company is just as vital as its products or services do. These figures underscore the increasing importance of human-oriented approaches in B2B branding.

The Rise of Emotional Branding

B2B enterprises, which have traditionally shunned emotional branding are now embracing this concept. Businesses are starting to understand that loyalty, advocacy and long-term relationships can be fostered using emotions. By touching the hearts of decision makers, B2B brands can create memorable experiences with a human element.

Authenticity as a Competitive Edge

In a world filled with information overload and cynicism, authenticity has become an important component of effective B2B brands. Nowadays customers value transparency, honesty and integrity more than ever before. B2B brands that openly articulate their values and principles while at the same time showing their contributions to society will stand out in this crowded market place.

About Vereigen Media

With a unique approach to customer interactions. Our mission, to redefine customer journeys and B2B demand performance through digital content engagement and intelligence workflows during a relevant and inobtrusive user experience.

Rooted in the fusion of Greek and Dutch languages, the essence of Vereigen Media is captured in the term 'Verei,' meaning 'require/demand.' Simply put; we are Demand Gen Media, aligning our purpose with the ever-evolving demands of the B2B space.

In the challenging realm of B2B Demand, we believe in the power of perseverance, teamwork, and a positive ownership mentality. To embody these principles, we have chosen Medusa, an ancient symbol representing protection, warding off negative energy, and the pursuit of victory.