Social entrepreneur launches company Witchcraft to revolutionize nonprofit and publishing industries

CHARLESTON, S.C. - July 15, 2024 - PRLog -- Social entrepreneur Samantha Wilson has launched a storytelling production company which aims to revolutionize the nonprofit and publishing industries.

Wilson, a studying Doctor of Philosophy in Transformative Social Change, is the Founder of Witchcraft - an all-female start-up who draw upon the power of books to generate awareness, positive media attention and new revenue streams for nonprofits in the form of book royalties, with each book purchase resulting in a direct donation to the organization.

Witchcraft aims to 'revolutionize' the nonprofit industrial complex and publishing industry by providing a social enterprise model that unites causes and conscious consumers to dismantle systems of oppression through the celebration of purchasing power. Whereas in traditional publishing models, an author only receives 5-10% of book royalties, Witchcraft flips the royalties back into the nonprofits' favor, with the rest to be reinvested into their mission.

Witchcraft's maiden production 'Home. Made.' documents the remarkable story of The Man That Rescues Dogs - a former chef, who quit his job to open a rescue and rehabilitation center for stray and paralyzed dogs in Thailand, after leaving behind a life of drug and alcohol addiction. The Sanctuary provides life-saving care to over 1,000 dogs and is home to The Wheelchair Mafia, a TikTok-famous group of nearly 50 handicapped dogs.

The memoir will be launched on International Dog Day (Monday, August 26, 2024) with a staggering 70% of royalties to be donated back to TMTRD, meaning anyone who purchases the book will be making a direct donation to the dogs in need. Furthermore, 'Home. Made.' will be available to purchase on Witchcraft's own website: heywitchcraft.com, which also ensures TMTRD will receive the maximum donation possible without having to pay distribution fees and platform usage costs.

"There are so many stories that really could impact the world for the better, that are being lost to the wayside, because of the way the publishing industry and nonprofit industrial complex models are set up," Wilson explains.

"Traditional publishing has been done the same way since the beginning of time, and it's so unfair to the authors and creators. Unless you have the time, the resources and money to put into it, you are not going to succeed. I wanted to do something about it, and I wondered: 'What would happen if I published a book, and flipped the royalty rates?'

"We use the art of book publishing to craft powerful narratives that transform lives and create lasting social change. We produce and publish high-quality books that nonprofits can use as a unique and effective means of funding their critical work through an equal exchange with consumers who want to use their dollars to vote for a better world."

Visit https://www.heywitchcraft.com to find out more.