How much does Google Ads Cost? SFWPExperts

LOS ANGELES - July 16, 2024 - PRLog -- By now you might have a  clear idea about how google Adwords next take a look into how much does Google Ads cost? So in PPC, the ad cost is very much dependent on various factors like the format of the ads, the objective, the keyword you are trying to target, and many. Many companies create various campaigns and the quality of the ad and the money you're putting in plays a crucial role in determining your ad rank.

If you are targeting high keywords with commercial intent then the CPC cost will automatically start raising but it's not only about CPC the return you get is also higher. So, let's take a look at the average CPC in Google Ads.

Average CPC (cost per click)

If we consider the average CPC on google ads then it ranges between $1 to $2 for the google search network. On the google display network, the average CPC is considered to be $1(the click is cheaper than the search network). These costs are the estimated average and for competitive keywords and industry, the clicks can get much higher.  The average small business has an ad spend of $1500 or $3000+ per month. On the other hand and mid-cap business has an average budget of $7000 to $15000. So let's take a look at CPC by industry, keyword, country, and more.

Average CPC by industry

The CPC of a keyword is very much dependent on the potential value of the customer. So the industry you are working in may influence the CPC cost. Mainly the Industries that are having higher customer lifetime value and short sales processes can offer more value to the advertiser which encourages more and more businesses to advertise on the platform making the industry extremely competitive. Here is the average CPC by industry (source adespresso (https://adespresso.com/blog/google-ads-cost/)):

• Insurance ($18.57 average CPC)
• Online education ($14.04 average CPC)
• Marketing and advertising (7.4  average CPC)
• Legal (6.97  average CPC)
• Internet and telecom ($5.94  average CPC)
• Online banking ($5.08  average CPC)
• Car dealership ($2.47  average CPC)
• Home and Garden ($2.09  average CPC)
• Fitness and health ($1.98  average CPC)
• Travel ($1.86  average CPC)
• Beauty and skincare ($1.7  average CPC)
• Real estate ($1.6  average CPC)
• Jewelry ($1.31  average CPC)
• Pharmaceuticals ($1.24  average CPC)
• Fashion retail ($1.19  average CPC)
• Electronics ($0.83  average CPC)

So the above CPC data is gathered from display ads and youtube data, you can see that insurance is the industry that tends to have a high CPC whereas for fashion retail and electronics the CPC is the lowest. Next, let's figure out the CPC based on Country.

Read More: https://www.sfwpexperts.com/google-advertising-how-much-does-google-ads-cost/

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