BuyerForesight Announces Partnership to Drive Modernization Across Account-Based Strategies

DULUTH, Minn. - July 24, 2024 - PRLog -- BuyerForesight, a global leader in Audience-based Marketing services, is excited to announce a strategic partnership with ForgeX, a leading provider of account-based GTM research. This collaboration aims to drive modernization to account-based strategies through innovative event-led GTM motions.

"We are excited about the possibilities this partnership brings," said Ash Prasad, CEO of BuyerForesight. "By combining our strengths in events, partnership ecosystems,  and community engagement with the deep expertise ForgeX offers in account-based methodologies, we aim to redefine how businesses approach account-based marketing and sales."

Precision and personalization are paramount in B2B marketing. Traditional marketing tactics often fail to target high-value accounts with the detail and engagement required to make a significant impact. This is where account-based marketing and event-led growth intersect. This partnership combines ForgeX's ABM research with BuyerForesight's core competencies to deliver more value to our customers and drive significant growth through their three innovative audience-based marketing services.

The partnership will reshape account-based Go-To-Market (GTM) strategies by seamlessly integrating event-led growth, community engagement, and ecosystem-led initiatives to optimize data insights, deliver personalized customer experiences, and maximize return on investment (ROI) for businesses.

About BuyerForesight:

BuyerForesight is redefining the path to B2B business success by prioritizing a much deeper understanding of prospects and customers and tools to use that understanding to benefit the entire business, not just sales & marketing. To learn more about BuyerForesight and its transformative approach to Audience-based Marketing, visit https://www.buyerforesight.com.