EF' Unveils WEST: A Limited Edition Oxford Napkin Celebrating Heritage and Heart

LOS ANGELES - July 24, 2024 - PRLog -- In an era of overproduction, EF' offers a refreshing perspective with the WEST Oxford Napkin, now available in the United States. Crafted from premium 100% cotton Oxford Cloth, these napkins are produced in a limited edition of just 200 units, reflecting our commitment to mindful design and community care.

The WEST Oxford Napkin is more than just a product; it embodies EF's mission of thoughtful creation. Limited to 200 pieces to ensure responsible production and avoid excess inventory, this quantity presented challenges. Menswear manufacturers often declined small orders, while others required higher minimums. The napkins, with their unique size and hem specifications, required extensive handwork, leading to slight variations in each piece. The result is a napkin that combines ideal weight, softness, durability, and versatility.

Oxford Cloth, introduced in 19th-century Scotland, became renowned for its breathability and resilience. By the early 1900s, it was popularized in America by Brooks Brothers and evolved into a symbol of tradition and practicality.

For designer Jared Bret, the napkin is a personal journey. "As a child, I admired the linens in my mother's dining room," Bret recalls. "I wanted the WEST Oxford Napkin to embody the effortless elegance I envisioned for EF'." Inspired by Bret's childhood and Californian life, the napkin's yellow-green hue reflects elements of Yellow Plum, Citrus, and the California Dogface Butterfly.

Bret's family history also influenced the design. "During the napkin's development, I revisited my grandmother's handkerchiefs and tea towels, which had aged gracefully. I wanted this napkin to gain character over time, telling its own story with each use," he says. Machine washable and designed to develop a personal narrative, the WEST Oxford Napkin is more than just a utility item; it is a piece of living history.

About EF'

EF' is a California-based marketplace for limited-volume product studies led by Jared Bret's studio. We focus on exploring the lifespan of objects through design that nurtures an appreciation for craftsmanship and community care. Learn more at https://efmrkt.com/ and follow us https://www.instagram.com/jaredbret