Luxury fine jewellery brand Anopchand Tilokchand Jewellers

RAIPUR, India - Aug. 1, 2024 - PRLog -- Luxury fine jewellery brand Anopchand Tilokchand Jewellers  has ventured into the digital ecosystem with the launch of its e-commerce platform-

www.atjewellers.co.in on 8th October 2020. A leader in the fine jewellery segment and with a legacy of 67 years, the brand is now offering an omnichannel luxury jewellery buying experience through this digital extension to its core retail business.

The launch drop consists primarily of en vogue diamond jewellery collections priced under INR 7 lakh and available exclusively online. The brand will extend its offerings to gold and uncut diamond jewellery and is currently shipping to Raipur, Bilaspur, Bhilai at no added cost to the customer. Anopchand Tilokchand Jewellers intends to take this model pan India before the end of the year.

The jewellery pieces in Bella, Blume, and Jardin Collections have been specially designed, curated and priced for an online audience while staying true to the brand's aesthetics of presenting bespoke jewellery with superior craftsmanship. The range also extends to the male buyers through the Kaiser Collection. Speaking about the development, Mr. Nitin Bardia, Managing Director, goes on to add that "The launch of our e-shop is a significant milestone for the brand, further solidifying Anopchand Tilokchand Jewellers Pvt. Ltd. offerings via a cross channel business model. We're particularly proud of the fact that people all over the country will now have access to our premium designs with the brand's trademark craftsmanship at affordable prices" The new e-commerce website-