Ascorbic acid (Poten-Cee) Is Fifty, Fortified, and Forging Forward

QUEZON CITY, Philippines - Aug. 4, 2024 - PRLog -- To celebrate 50 years of supporting Filipinos' varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Poten-Cee,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward.

Poten-Cee, proudly from PascualLab, traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles.

From Poten-Cee's early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid.

Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos' diverse needs and preferences:

• Poten-Cee NA² and Poten-Cee Plus  
• Poten-Cee Chewable,  
• Poten-Cee Forte 1000 mg
• Poten-Cee Sugar-Free

In 2016, Poten-Cee introduced the tagline "The Beauty of Immunity." Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin. Still in line with this message, PascualLab's flagship brand launched Poten-Cee + C in 2022. It's is a food supplement which combines Vitamin C and Hydrolyzed Collagen.

Among Poten-Cee's newer variants are Poten-Cee + Zn and
Poten-Cee + Zn Advance which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9

This year, as part of the brand's forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate and Hydrolyzed Marine Collagen sourced from fish. With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish10 (marine collagen) and type 2 collagen, from bovine or animal sources (original variant).

And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward. Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come.