Rafael Damasceno Offers Unique Insights on CRO in VWO's 'CRO Perspectives' Series

RIO DE JANEIRO - Aug. 20, 2024 - PRLog -- VWO, the leading platform for experimentation and conversion rate optimization, is pleased to announce the latest installment of its thought leadership blog series, 'CRO Perspectives: Insights from Industry Thought-leaders'.

This edition features an exclusive interview with Rafael Damasceno, Director of Activation at BRUIS in Brazil. With over a decade of experience in the CRO landscape, Rafael has become a well-known CRO expert across Latin America, recognized for his deep expertise and strategic insights.

In the interview, Rafael emphasizes the crucial role of leadership buy-in in the successful scaling of experiments. He discusses how launching advanced tests and effectively incorporating the user's voice into the experimentation process both require strong support from leadership. "Everyone wants to say they are customer-centric, but achieving that is hard and must be part of the core culture. That's why leadership needs to be involved," Rafael notes.

When discussing the role of AI in CRO, Rafael offers a balanced perspective. He argues that while AI has the potential to drive change, he doesn't expect transformative results from it alone. He adds, "Many businesses that struggle with user research do so not because it's hard, but because they are not interested enough. AI will also help with personalization. Let's see if real, scalable personalization will finally stop being "the future" as it has been for the last twenty years and finally become the present."

To read the full interview with Rafael Damasceno and gain more insights from the 'CRO Perspectives' series, visit: https://vwo.com/blog/leadership-buy-in-essential-for-successful-scaling-of-testing-programs/

About BRIUS

BRIUS is a Brazilian company that utilizes its extensive advertising space, a base of millions of contacts, and a multidisciplinary team with expertise in digital media, CRO, UX/UI, copywriting, and data science to support business growth. By integrating performance marketing with data science, BRUIS is committed to reducing new customer acquisition costs and driving substantial results for businesses. To learn more, visit: https://brius.com.br/

About VWO

VWO is an experience optimization platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimization programs backed by customer behavior data. We provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioral insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalize experiences, and improve customer experience across the entire buying journey. To learn more, visit https://vwo.com/