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Follow on Google News | Harlem Globetrotters Historic First-Ever Sports Residency Finishes As Great Success10 Days of Games, Fan Engagement, First Live Broadcast in Over 40 years, Launch of First-Ever Retail Location at American Dream in East Rutherford, New Jersey Continue to Advance the Legendary Brand with the Organization's Centennial Coming in 2026
"We went at this with an entrepreneurial spirit and a great partner in American Dream, and we believe we have found a new, very unique way to engage with fans and expand our reach that can be the model for similar organizations going forward," said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. "Like any startup opportunity we learned a great deal and can tweak the model going forward, but we achieved almost every goal, not the least of which was expanding our audience both at events and in the media, through these 10 days. We look forward to seeing where we can take this as we head towards our centennial in 2026 and beyond." Key highlights of the 10 days included the LIVE Sunday night broadcast that was seen in over 70+ markets across the country on Gray Television, the successful launch of a Harlem Globetrotters pop-up retail store with exclusive merchandise and memorabilia for the first time, and 16 live shows at The Rink at American Dream, which attracted thousands of fans, many of whom had never seen the Harlem Globetrotters up close during their regular touring season. The 10-day residency provided the legendary brand, the ability to consistently market in a geographic area for an extended period of time, something that is difficult and not done in the standard business touring model. Spalding, the brands official ball partner, were able to activate during the residency, using a 12-foot-high inflatable version of their new Globetrotters ball to attract attention in the vast entertainment center. On the social side, Globetrotters social channels garnered over 1.47 million impressions, with videos being viewed over 1.2 million times, all in addition to the impact the live broadcast had on the brand. Dawkins added that the organization is now looking to explore similar relationships with venues throughout the world, and is currently in discussions with American Dream on a second residency next summer, as well as potential events at their other large entertainment facilities. https://www.americandream.com/ End
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