Equilibrium Unveils MediaRich Flow, a No-Code Solution to Simplify Complex Media Workflows

CORTE MADERA, Calif. - Aug. 29, 2024 - PRLog -- In a bid to democratize access to sophisticated media processing, Equilibrium, a pioneer in automated media processing, has launched MediaRich® Flow™, a groundbreaking addition to its industry-leading MediaRich platform. The new tool empowers organizations of all sizes to master intricate media workflows without requiring specialized scripting knowledge.

For years, companies have struggled to manage complex media processing, which often necessitated bespoke scripting and created bottlenecks. MediaRich Flow seeks to shatter these barriers with an intuitive easy to configure interface that enables anyone – from marketing professionals to IT managers – to build and automate even the most complex processes.

Effortless Automation, Unmatched Efficiency

MediaRich Flow's user-friendly design belies its powerful functionality. Users can easily configure and automate tasks through a simple, visual XML configuration file. This accessibility is expected to yield significant productivity gains, faster turnaround times, and streamlined workflows across organizations.

A New Era in Media Content Processing

MediaRich Flow's key features include automatic file format conversion, drag-and-drop configuration, seamless cloud integration, and configurable email alerts. The tool also boasts an organized and efficient folder structure, allowing users to create dedicated subfolders for customized processing.

John Van Straalen, Product Manager at Equilibrium, emphasizes the company's commitment to innovation. "MediaRich Flow embodies our mission to provide cutting-edge, accessible solutions. By removing the barrier of scripting knowledge, we empower organizations to optimize resources, improve turnaround times, and focus on creating exceptional content, leaving the automatic preparation and distribution to MediaRich Flow."

Availability

MediaRich Flow is available immediately as part of the MediaRich CORE 6.2 release. See Interested parties can visit equilibrium.com (https://equilibrium.com/mediarich-flow/) or contact the sales team at sales (@) equilibrium.com or +1 415-332-4343.

About Equilibrium

Equilibrium provides organizations with intelligent, automated media processing solutions that streamline and optimize complex workflows. Its flagship platform, MediaRich, offers a comprehensive suite of tools, SaaS services, and focused products for managing, transforming, and delivering digital assets with unparalleled efficiency and control. These products include MediaRich Server, MediaRich ECM for SharePoint, MediaRich HotFolders and now, MediaRich Flow.