13 reasons why most brands & small businesses rely on Email Marketing? SFWPExperts

LOS ANGELES - Sept. 10, 2024 - PRLog -- Reason behind the use of email marketing by small and medium businesses:

1. Emails have a larger reach

With the increase in social media users, companies have started thinking that Facebook and Twitter are one of the effective ways of reaching the maximum number of audiences. They tend to forget that emails have got more users than social media. According to Radicati, 2019 has recorded a total of 3.9 Billion active email users and it is expected to increase by 4.8 billion by 2021. Whereas social media has a total of 3.48 billion users out of which Facebook has 2.45 billion users and Twitter has 330 million users.

We are not conveying that social media is not at all effective but email has a higher reach than social media platforms. If you are getting the higher open rate for your email campaign then you are on the right track of spreading awareness about your product and brand. But if you are looking to boost your email open rate then you can check our blog on 9 ways to boost your email open rate. (https://www.sfwpexperts.com/9-ways-to-boost-your-email-op...)

Therefore by looking at the stats, you can figure out why email has a wider reach than any other platform. And this is the reason why it is used by small and large scale businesses. If you are planning to create awareness about your product then use email marketing to reach maximum users.

Read More: https://www.sfwpexperts.com/13-reasons-why-most-brands-small-businesses-rely-on-email-marketing/

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