Miller & Miller's online auctions, Sept. 7-8, featured petroliana, advertising, soda, general store

NEW HAMBURG, Ontario - Sept. 11, 2024 - PRLog -- A rare Canadian Red Indian Motor Oil single-sided tin sign from the 1920s soared to $64,900 and an American Campbell's Tomato Soup convex porcelain single-sided sign, also from the 1920s, finished at $24,780 in two online-only auctions hosted by Miller & Miller Auctions, Ltd. The two auctions combined for a robust $1,132,368.

All prices quoted are in Canadian dollars and include an 18 percent buyer's premium.

The scarce Red Indian Motor Oil single sided tin sign was the top lot in a Petroliana & Advertising auction held on September 7^th. The sign featured the earlier and more detailed "Indian Head" logo and the slogan – "Best Motor Insurance" – is seen only in very early Red Indian advertising. The sign, 23 ¼ inches by 17 ¼ inches, easily beat its $12,000 high estimate.

The die-cut Campbell's Tomato Soup single-sided convex porcelain sign, embossed, was the top achiever in a September 8^th Soda & General Store Advertising auction held on September 8^th. The iconic American sign, marked Campbell Soup Company (Camden. N.J.), was 22 ½ inches by 12 ¾ inches and boasted excellent color and gloss. It sailed past its high estimate of $9,000.

The September 7^th Petroliana & Advertising auction featured 309 lots of petroliana (gas station collectibles) and advertising and ended the day grossing $683,308. The September 8^th Soda & General Store Advertising auction contains 404 lots of advertising signs, soda advertising, tobacciana and general store items and grossed $449,080. Both sales were hugely successful.

Ethan Miller of Miller & Miller Auctions said that in both sessions, condition and rarity dictated price. "Rare items in top condition soared to oblivion," he said. "This sale is proof that the collector market for choice advertising and petroliana is alive and well, but the mad money that was being spent on lower grade content during COVID is history."

To watch a brief YouTube video of some of the auctions' highlights, click this link:

https://youtu.be/I1dQmx06PyQ



Miller & Miller Auctions, Ltd. has a pair of back-to-back online-only auctions lined up for next month: a Canadiana auction, featuring the Hamilton and Rutter collections, scheduled for Saturday, October 12^th; and a Canadian Folk Art auction planned for Sunday, October 13^th.

To learn more about Miller & Miller Auctions, Ltd. and the firm's upcoming auctions, visit www.millerandmillerauctions.com.