Wiley & Renowned Data-Driven Growth Strategist, Lillian Pierson, Announce the Upcoming Release of The Data & AI Imperative

HOUSTON - Sept. 16, 2024 - PRLog -- Wiley and renowned data-driven growth strategist, Lillian Pierson, are excited to announce the release of The Data & AI Imperative: Designing Strategies for Exponential Growth, set to launch on December 5, 2024. This highly anticipated book provides business leaders, technology professionals, and data professionals with a comprehensive guide to harnessing the transformative power of data and AI strategy to drive sustainable growth.

In The Data & AI Imperative, Pierson shares her proprietary STAR Framework™, an actionable roadmap designed to help organizations unlock the full potential of AI strategy and their data assets. The book equips readers with the strategies they need to implement AI-driven projects, optimize decision-making, and capitalize on cutting-edge technologies that are reshaping industries across the globe.

About the Book

The Data & AI Imperative is a masterclass in leveraging data and AI strategy to fuel business growth. Lillian Pierson, a celebrated leader in data and AI strategies for growth, distills nearly two decades of experience into a clear, actionable roadmap for companies of all sizes.

From AI-driven marketing and product innovation to operational efficiency and ethical AI practices, The Data & AI Imperative covers the full spectrum of AI's potential in the modern business world.

Readers will discover how to:

• Design and execute strategies for AI projects and products that drive measurable growth.
• Apply AI strategy to optimize product development, customer engagement, and decision-making.
• Address key challenges such as AI ethics, data privacy, and regulatory compliance​​.
• Execute AI strategy for real-time business innovation and competitive advantage.

With real-world case studies, deep industry insights, and practical tools for decision-making, The Data & AI Imperative is an essential resource for executives, product managers, and data professionals seeking to thrive in the AI era.

About the Author

Lillian Pierson, P.E., is a globally recognized data-driven growth strategist, educator, and founder of Data-Mania. With over 20 years of experience, Pierson has helped organizations across the globe—ranging from Fortune 500 companies to fast-growing tech startups—design and execute successful data and AI strategies. Her unique ability to translate complex AI and data concepts into actionable business strategies has made her one of the most sought-after experts in the field. Pierson has educated over 2 million learners through her books, courses, and consulting work.

Secure your pre-order of The Data & AI Imperative today.

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