Class and race can create divides between donors and a cause they support

WASHINGTON - Sept. 17, 2024 - PRLog -- By: Abbie Cohen, University of California, Los Angeles, Escriba Articles Library

Relying on wealthy, largely white donors for funding can lead nonprofits that run after-school programs for low-income children of color to feel pressured to skew their priorities. In part because of class and racial differences, these nonprofits can have trouble conveying how the interests of the programs' participants are being met while also satisfying donors' demands.

This was evident in an in-depth case study I wrote about in Children & Schools, an academic journal. The after-school program I studied supports low-income girls in a Northeastern city. The girls, who are in grades 3-5, receive free weekly mentoring sessions.

The mentors are college students who volunteer to help build the girls' self-confidence and ambition by reading and discussing stories with them about female athletes, film directors, politicians and human rights activists, among other role models. The organization is led by a Black woman who is from the local community, and the nonprofit uses its own original curriculum.

By participating in the program, the girls get a safe way to explore their "many identities," a member of the nonprofit's staff told me.

However, while conducting interviews, convening focus groups, analyzing documents and observing a virtual fundraising event, I consistently found that the group's staff felt pressured to use the corporate jargon of its donors when communicating with them. The donors are predominantly wealthy white business executives.

The nonprofit's executive director said one of the benefits of participating in the mentoring sessions is their playfulness. The girls can "just be free, and just have fun and talk to their mentors, and journal," she said.

Despite her confidence that the program is worthwhile, she said she often experiences a disconnect while fielding her donors' questions.

"It's always like, 'What's your business model? And what's going to be your key performance indicators? How are you going to grow?'" She felt pressured to talk as if she were running a private business and to focus on goals more relevant to a business rather than those that can best support the mentored girls.

She was frustrated that she has to focus so much on fundraising numbers, while less tangible wins, like "the joy of the program participants," fail to come through to the donors.

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https://theconversation.com/class-and-race-can-create-divides-between-donors-and-a-cause-they-support-putting-stress-on-those-nonprofits-234526