Lanaco Partners with Blueair, a Unilever Air Purifier Brand

ELLERSLIE, New Zealand - Sept. 23, 2024 - PRLog -- New Zealand's Lanaco has signed a major deal with Unilever-owned air purifier manufacturer Blueair for its world-leading New Zealand, natural, renewable woollen air filter.

The company has hailed the new partnership as a truly significant step in the commercialisation of its Ecostatic® wool filters and a boost for the air purifier market that has previously relied on synthetic air filters.

Lanaco founder and chief executive Nick Davenport says the new partnership with Blueair, a leading Swedish air wellness pioneer, represents a step-change in the global air filtration market. Blueair is the first to integrate Lanaco's natural, renewable New Zealand wool fibre-based EcoStatic® technology into its range of portable air purifiers.

"Blueair's dedication to innovation, sustainability and quality resonates with our core values at Lanaco," Nick Davenport says.

"Our company has developed wool-based filter media because wool provides both the basis for true performance and the best sustainability credentials. We are thrilled that our partnership with Blueair captures this capability whilst also recognising the environmental benefits of woollen filters as well.

Blueair chief executive Andy Lu says partnering with Lanaco to produce the industry's first woollen, biodegradable filter is not just a milestone for Blueair, "but a transformative moment for the entire air purification industry".

Lanaco's EcoStatic® electrostatic filter technology is uniquely supported by the established Ovis Global™ Astino® sheep breeding programme, which , which is pivotal in its success as wool with superior filtration performance is being bred for. This initiative presents a long-term growth opportunity for the farming sector, with thousands of tonnes of New Zealand wool potentially benefiting from this scientifically sophisticated application of wool as a novel biomaterial.

Lanaco says the Unilever partnership is the first of several high volume market opportunities that Lanaco is presently progressing to full commercialisation.

Visit https://lanaco.co.nz/ for more information.

About Lanaco

Lanaco is a New Zealand based company that manufactures woollen-based, natural and renewable materials for use in air filtration. Focused on the principles of sustainability, performance and innovation, Lanaco's Ecostatic® product range provides superior, natural solutions for use in air conditioning, appliance safety and healthcare products, which all share the principal function of delivering clean air for people to breathe.

EcoStatic® is a non-woven, natural, wool-rich fibre material which possesses a strong electrostatic charge enabling it to remove the tiniest particles from the air.

About Blueair

Founded in Stockholm, Sweden in 1996, Blueair is a world-leading producer of air purification solutions for home and professional use., Blueair delivers innovative, best-in-class, energy-efficient products and services sold in more than 60 countries. The company became a part of the Unilever family of brands in 2016.