BANGALORE, India -
Sept. 23, 2024 -
PRLog -- The chart reveals a compelling transformation in investment behavior over the decade from 2014 to 2024. Traditional stalwarts like Fixed Deposits, once the go-to choice for risk-averse investors, have seen their prominence wane, slipping from 33% to 23%. In an era of low-interest rates and inflationary pressures, investors are increasingly seeking more lucrative avenues. Equities and PMS/AIF have surged in popularity, signaling a growing appetite for risk and a desire for customized, high-yield strategies, particularly among high-net-worth individuals who crave tailored investment portfolios. Meanwhile, Mutual Funds have enjoyed a steady ascent, with their share growing from 7% to 12%, buoyed by the widespread adoption of systematic investment plans (SIPs) and the rise of retail participation.
This decade-long shift paints a picture of an investor base that is becoming increasingly sophisticated—
moving beyond the confines of conservative, low-risk options toward more dynamic, market-linked instruments that promise higher returns. It's a testament to growing financial literacy and the evolving strategies of a new generation of investors willing to embrace risk for greater rewards.
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