9 Reasons Behind Website Rank Drop In Search Results | SFWPExperts

SAN FRANCISCO - Sept. 26, 2024 - PRLog -- Online marketing has become one of the primary sources in getting traffic. And Google is one of the widely used search engine that helps in getting an abundance of traffic on top ranking websites. Generally, Online marketers perform various SEO activities to rank a website on the top of SERP.  But there are factors that marketers generally ignore and because of that, they have to face the issue related to website rank drop or surge in the website position in the SERP.

As we are moving ahead with the inbound marketing series, we have demystified different strategies on content creation (https://www.sfwpexperts.com/inbound-marketing-series-6-basic-steps-of-content-creation/), marketing (https://www.sfwpexperts.com/inbound-marketing-series-9-unique-strategies-and-benefits-of-content-marketing/), and various SEO types and activities (https://www.sfwpexperts.com/what-is-search-engine-optimization-types-and-example-explained/). In this article, we will be discussing different reasons behind website ranking drop and tips on how you can avoid it.

How a website loses its rank on the search engine result page(SERP)?

Lost links

Getting Backlinks from another website is the first and foremost off-page activity performed by SEO experts (https://www.sfwpexperts.com/seo-company-san-francisco/). Getting an abundance of backlinks on a website may result in getting a higher rank. But sometimes the website faces rank drop by losing these links.

Various free and paid Backlink checker tools can help you in analyzing your backlinks. You can check for a web page that has faced the rank drop and you can analyze why that particular web page lost the link.

To overcome this type of rank drop issue, be updated with the number of backlinks on your website. There are paid and free tools available that can give you new, lost and broken link reports. Always focus on analyzing individual links, this practice will help you in getting in-depth knowledge of lost links. You can analyze the individual lost  links through paid tools like Ashref (https://ahrefs.com/backlink-checker)

• Intentionally removed links are unnatural links and google can penalize you for that so do not retain those links.
• Sometimes due to website redesign, outgoing links are lost, you can retain those links.
• If incoming links are broken then you can try to fix them.

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