Why Stealth Marketing? SFWPExperts

SAN FRANCISCO - Sept. 30, 2024 - PRLog -- The main aim of these marketing tactics is not to generate immediate sells but to create business opportunities and brand awareness among people.  From the above explanation, you can figure out that it requires a lot of creativity. Because you are advertising a product and not letting other people know that they are being marketed. Now let me give you an example to make it more clear if you are watching a movie and in a scene, you notice a dell laptop or any other brand laptop in the background. Then that is called indirect marketing/buzz marketing/ Stealth marketing.

2 Main techniques Involved in Stealth Marketing

Product Placement

Product placement is one of the well known and non-traditional advertising techniques where companies and brands subtly advertise their product through films, television, and other media channels. It is one of the most common advertising techniques one can find in tv adds, movies, and tv series where company pay to media cop[any for placement of their product. For example Audi or Bmw any car company can ask the media company to place their car in the important scene where the actors coming out of a car to kill the villain. Many smartphone companies ask the media company to place their mobile phones during an important scene.

Undercover Marketing

In undercover marketing tactics, the advertiser introduces a new product to the customer in a way that does not look like an advertisement. It requires creativity and unconventional marketing strategies. A creative salesman always tries to market its product without being noticed. Even if you are hearing a new product review from other mouths, that is also undercover marketing.  For example, Turi vodka asked highly regarded night club owners to feature Turi at their night party. Turi hired actors to visit bars and order Turi vodka and recommend others to have it.

Benefits of Stealth Marketing

• Stealth marketing has helped many brands to advertise their products before its launch. In simple words, we can say it helps in creating pre-launch interest among users. This particular practice is carried out just to target a group of people who show interest in the product and let them crave for the product until it is launched. The day product launches, consumers tend to pay any amount to have that particular product. These marketing tactics help the company to gain short term profits.
• Stealth Marketing helps in creating a brand image through product placement or undercover marketing.
• It is a Cost-effective practice as it requires more creativity than investment.

Read More:

https://www.sfwpexperts.com/guerrilla-marketing-series-stealth-marketing-strategies-and-technique-with-examples/

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