Female-led award-winner startup is revolutionizing the security awareness industry with a security

NEW YORK - Oct. 1, 2024 - PRLog -- Anima People Launches PsycSec: A Groundbreaking AI-Driven Cybersecurity Platform to Tackle Human-Centric Security Challenges

*Female-led award-winner startup aims to revolutionize the security awareness industry with a security engagement and insider threat detection using behavioural science and psychology*

LONDON, [Current Date] - Anima People, a pioneering cybersecurity startup, today announced the launch of PsycSec, its innovative AI-driven platform designed to enhancesecurity engagement and insider threat detection and prevention using a methodology once used in the military to evaluate potential recruits for high profile roles.

Founded by a team of diverse experts including Cyber Psychologist, Nadine Michaelides, Anima People addresses a critical gap in cybersecurity: human behavior. "Human behavioraccounts for 85% of cybersecurity incidents, with insider threats costing organizations an average of £15.38 million in 2022," said Nadine Michaelides, Founder and CEO of Anima People, citing recent Gartner research.

PsycSec uses behavioral analytics and psychometrics to boost operational resilience against external and internal threats. The platform combines cybersecurity and organizational health monitoring, offering data-driven insights to optimize performance, reduce risks, and detect insider threats early.

"Employee motivation plays a crucial role in cybersecurity. When employees feel their organization has broken promises or expectations, they're less likely to follow security policies. This effect is particularly strong for internal motivations, like personal attitudes, rather than external factors like fear of punishment", added said Nadine Michaelides.

Key features of the PsycSec platform include:

- Advanced AI algorithms and predictive analytics for insider threat detection

- Psychometric analysis to identify potential risks

- Natural Language Processing (NLP) to analyze sentiment and tone of survey responses

- Risk scoring system to empower intelligence-driven security

"Our PsycSec platform not only addresses critical cybersecurity needs but also promotes fairness and objectivity in threat assessment," Michaelides added. "We're proud to offer a solution that reduces discrimination while significantly improving security outcomes."

Anima People stands out with its commitment to equality and inclusion. The company is 100% female-led, with a workforce comprising 70% women and 90% ethnic minorities, setting a new standard for diversity in the tech industry.

For more information about Anima People and the PsycSec platform, visit www.psycsec.com.

### About Anima People

Anima People is a female-led cybersecurity startup dedicated to revolutionizing insider threat detection through AI-driven solutions. With its flagship product PsycSec, a diverse team, and a commitment to fairness, Anima People is poised to become a leader in next-generation, human-centered cybersecurity.