HORISEN: The RBM Enabler in the Age of Apple's RCS Transformation

RORSCHACH, Switzerland - Oct. 9, 2024 - PRLog -- Apple's RCS Support: A Game-Changer for Messaging

This move is expected to transform messaging between iPhone and Android users, enhancing communication and setting the stage for robust business messaging opportunities.

The Growth of RCS

According to a recent study by Juniper Research (https://www.juniperresearch.com/research/telecoms-connectivity/messaging/a2p-research-report/), global revenue from RCS business messaging is projected to soar from $1.3 billion in 2023 to $8 billion by 2025. A key driver of this growth will be Apple's integration of RCS, which is predicted to increase the number of active RCS users by 900 million, bringing the global total to an impressive 2.1 billion within the next two years. This surge will make RCS a compelling option for enterprises, encouraging more telecommunications operators to adopt and roll out RCS technology on their networks.

Enhancing User Experience

With RCS, messaging between iPhones and Android devices will be markedly improved. Users will enjoy features like typing indicators, read receipts, and the ability to send high-resolution images and videos. Previously, cross-platform messaging often resulted in the degradation of media quality due to reliance on SMS and MMS. Now, RCS promises a more seamless experience, making it easier for users to communicate effectively.

Business Messaging Potential – The power of RBM

One of the most exciting aspects of Apple's RCS rollout is its potential for RCS Business Messaging (RBM), particularly in application-to-person (A2P) communication. While RCS on iOS 18 currently focuses on person-to-person messaging, plans for RBM are already in motion. As beta testing for RBM progresses, businesses could soon leverage features like verified sender statuses, rich media integration, and interactive messaging capabilities.

Projections suggest that RCS could emerge as an essential tool for businesses, offering a secure and feature-rich alternative to traditional messaging channels. With Apple now on board, RCS provides companies with enhanced capabilities to engage their customers, bridging the gap between standard SMS and modern messaging apps, while supporting richer interactions and more secure communications.

HORISEN – The RBM Enabler Leading the Way in RCS Integration

As Rich Communication Services (RCS) becomes the new standard for messaging, HORISEN is ready to help brands unlock its full potential through RCS Business Messaging (RBM). With Apple's recent support for RCS in iOS 18, the messaging landscape is on the brink of transformation, and we believe this shift is imminent.

Ready to explore the power of RBM? Contact our team of experts (https://www.horisen.com/contact/) to discover how to integrate RBM into your business strategy.