Lilac St. Expands Its Beauty Universe with Exciting New Press-On Nails

SEATTLE - Oct. 9, 2024 - PRLog -- Lilac St., the beloved DIY lash brand known for bringing salon-quality beauty into the hands of everyday consumers, is thrilled to announce its expansion into a new category: press-on nails. Launching on October 10, 2024 at www.lilacst.com, this innovative collection features five stunning designs that embody the brand's commitment to expressive beauty and artistic flair.

Introducing the New Designs:

1. Blush Touched ($16): A soft pink to mauve gradient finished with a glossy pearl topcoat. These medium and round nails offer a delicate touch for any occasion.
2. Gold In My Veins ($18): These long, almond-shaped nails feature a pink/nude base adorned with white marbling and striking gold chrome webbing. A glossy topcoat completes the look. Artist-designed and supported, by nail artist Tea @nailsby.tiarra (https://www.instagram.com/nailsby.tiarra/)
3. Seeing Stars ($16): This classic French tip design is elevated with shimmering silver chrome stars, in a medium and almond shape.
4. Semi Sweet ($16): Rich chocolate brown nails with a dual-finish—a matte base paired with a glossy French tip. This short and square style adds a bold statement to any outfit.
5. Sheer Chemise ($14): A chic single-color pink/nude option with a glossy topcoat, designed in a short and round shape for a polished, everyday look.

Each press-on nail kit includes 30 nails for sizing, brush-on nail glue, a nail file, a cuticle file, and a prep pad, ensuring an easy and customizable application process.

Lilac St. founder Alicia Zeng expresses her excitement about this new venture: "At Lilac St., we are dedicated to infusing art into our everyday routines. Expanding our product line to include press-on nails allows us to bring dreamy, high-definition designs that empower everyone to express their individuality. We believe beauty should be transformative, and our nails are designed for up to 10 days of wear with uncompromising quality—all at an accessible price point."

With this launch, Lilac St. continues to solidify its mission of making high-quality beauty products available to all. Whether you're prepping for a special occasion or simply looking to elevate your everyday style, the new press-on nails collection promises to deliver artful elegance with every application.

For press inquiries, please contact: Kate Williams, founder of Pistol PR kate@pistolpr.com