FraudLabs Pro Introduces Shipping Address New Entry Validation to Strengthen E-Commerce Security

SARASOTA, Fla. - Oct. 13, 2024 - PRLog -- FraudLabs Pro, a leading provider of fraud prevention solutions, announces the launch of Shipping Address New Entry Validation, a crucial feature designed to enhance security, reduce fraud risks, and improve operational efficiency in e-commerce transactions.

The Shipping Address New Entry Validation verifies if the complete shipping address, including the street address, has been used in a previous approved shipment. By comparing the provided address with past shipment records, it identifies whether the address is trusted or a new entry. Familiar addresses are flagged, while new or unfamiliar ones undergo additional checks to prevent fraud and strengthen shipping security. The Shipping Address New Entry Validation rule can be easily configured within the FraudLabs Pro's Rules Management page, allowing merchants to customize the level of security for their transactions.

Key Benefits of Shipping Address New Entry Validation:

Fraud Prevention

Fraudsters often use new, unfamiliar addresses to bypass detection. The Shipping Address New Entry Validation feature helps businesses identify and scrutinize new shipping addresses, reducing the likelihood of shipping high-value products to unverified locations.

Operational Efficiency

Addressing errors or inconsistencies can cause shipment delays, returns, and increased costs. By validating addresses before shipping, businesses can avoid these issues and ensure faster, smoother deliveries.

Improved Customer Trust

When businesses implement robust security measures like address validation, it signals a commitment to a safe and reliable service. Customers will appreciate the additional layer of protection, resulting in stronger loyalty and a better overall shopping experience.

This feature is available to FraudLabs Pro users subscribed to the Mini plan or higher. For Free plan merchants, please visit https://www.fraudlabspro.com/pricing for the upgrade. For more information on the Shipping Address New Entry Validation, please visit https://www.fraudlabspro.com/resources/tutorials/what-is-shipping-address-new-entry-validation.