BeReal Wear Calls for Transparency in Trademark Practices Amid Legal Dispute with BeReal SAS

LONDON - Oct. 30, 2024 - PRLog -- BeReal Wear, a prominent fashion brand (https://www.berealwear.com) has issued a public statement following recent actions by social media company BeReal SAS, now owned by Voodoo France. Amid ongoing litigation between BeReal Wear and BeReal SAS over the use of the "BeReal" name in the clothing sector, BeReal SAS acquired the "BE THE REAL" trademark in Class 25 (clothing and apparel), an area with no prior relation to their business. This move, executed during the trademark opposition proceedings initiated by BeReal Wear, is viewed by BeReal Wear as an attempt to bypass the established brand's rights and raises broader questions about the ethics of trademark acquisition.

BeReal Wear questions whether a company without a clear stake in the clothing industry should be able to purchase a related trademark solely to undermine a competitor's rights. "The acquisition of a clothing trademark by a social media app with no previous connection to the apparel industry is concerning," said spokesperson for BeReal Wear. "This tactic circumvents our rights as a brand. We believe this practice of acquiring irrelevant trademarks to manipulate legal outcomes needs to be scrutinized and that legislation should address such practices to maintain fair competition."

BeReal Wear, founded on principles of individuality and empowerment, has built a strong presence in the apparel sector. The brand has noted that, BeReal SAS added clothing to its own trademark application in 2021, seemingly inspired by BeReal Wear's established market presence. BeReal Wear urges both consumers and lawmakers to consider whether companies should have the power to purchase trademarks in unrelated industries purely as a strategic tool in litigation.

About BeReal Wear
BeReal Wear is a fashion brand dedicated to empowering self-expression through stylish clothing. Known for its unique approach to fashion and its emphasis on individuality, BeReal Wear has become a trusted name for consumers.