Emirati Designers Showcase their Masterpieces at the Jewellery & Watch Show Abu Dhabi 2024

ABU DHABI, UAE - Nov. 16, 2024 - PRLog -- The 31st edition of the Jewellery & Watch Show Abu Dhabi (JWS) welcomes a remarkable line-up of Emirati designers showcasing their unique brands and craftsmanship. This year's exhibition, held at ADNEC Centre Abu Dhabi from November 13 to 17, 2024, features exclusive collections from talented local brands, each bringing their own story and cultural heritage to life through exquisite jewellery pieces.

With homegrown brands such as Azl Jewels, Harf w Naqsh Jewellery, MAS Jewels, Masah Jewellery, and Signature Jewellery gracing the event, JWS 2024 offers a rare opportunity to witness Emirati artistry firsthand.

Azl Jewels, founded by the passionate sisters Muhra and Shamsa Alblooshi, is a celebration of historical elegance and meticulous craftsmanship. Muhra Alblooshi, an art historian and designer, shared her vision for the brand, saying, "Azl Jewels was born from our love for art and history. We wanted to create pieces that look beautiful and hold stories within them." Inspired by the jewellery of ancient royalty, Azl Jewels uses only natural gemstones and traditional techniques to craft unique, enduring designs. "Our jewellery is created with the belief that it should last forever like a piece of art passed down through generations," Muhra explained.

At the Jewellery & Watch Show Abu Dhabi 2024, Azl Jewels will unveil exclusive rings and earrings featuring Burmese rubies and diamonds, which Muhra describes as perfect for those who appreciate timeless beauty and detailed craftsmanship. Attendees will also have the unique opportunity to meet Muhra Alblooshi in person, where she will be available to share the inspiration and story behind each intricate creation.

Meanwhile, Dubai-based designer Noura Alsarraj founded MAS Jewels to blend Middle Eastern heritage with a modern, artistic touch. Reflecting on her journey, Noura shared, "MAS Jewels is about more than just jewellery. It's a way of connecting people to a piece of culture, to something that speaks of tradition while embracing contemporary design." This year's collection, which features themes of transformation and elegance, is inspired by the natural beauty of landscapes and cultural motifs.

Noura is thrilled to showcase some of MAS Jewels' standout pieces, including elaborate necklaces, statement rings, and earrings with rare gemstones and exclusive colour palettes. Attendees at the show will also have the opportunity to purchase MAS Jewels at special rates.

Moreover, Harf w Naqsh Jewellery, Masah Jewellery, and Signature Jewellery will also showcase their work at Jewellery & Watch Show Abu Dhabi 2024.

The Jewellery and Watch Show 2024 is open to the public until November 17, 2024. Interested visitors can register for free via https://bit.ly/4eCIBXj or at the main gate of the ADNEC Centre Abu Dhabi to enjoy the latest unique jewellery pieces, stylish watches, and exclusive offers.