HOBA Tech Partner with Cigna Health to Drive Strategic Alignment and Business Transformation

LONDON - Nov. 16, 2024 - PRLog -- HOBA Tech, a leader in agile business transformation, is proud to announce a strategic partnership with Cigna Health, a global healthcare leader. Heath Gascoigne, founder of HOBA Tech and creator of the six-times international bestseller The Business Transformation Playbook, will serve as Senior Advisor (Architecture) to Cigna's newly formed Strategic Alignment function. This initiative focuses on enhancing Cigna's internal business transformation and architecture capabilities to deliver maximum value across its international health business.

This announcement comes at a transformative time, with sweeping industry changes driven by the U.S. elections. President Trump's initiatives to streamline industries, Elon Musk and Vivek Ramaswamy's appointment to the Department of Government Efficiency, and Robert F. Kennedy Jr.'s leadership in healthcare signal a seismic shift in global health regulations. These developments make HOBA Tech's collaboration with Cigna all the more critical.

The partnership is perfectly timed with the launch of HOBA Pro, HOBA Tech's AI-powered business transformation platform. HOBA Pro leverages the proven HOBA framework to help organizations overcome the 70% failure rate in transformation projects, ensuring success the first time, on time. Its adaptability and scalability enable organizations to navigate the complexities of healthcare and other industries, achieving sustainable change and measurable results.

"Cigna's mission to improve lives resonates deeply with HOBA Tech's vision of transforming organizations worldwide. Together, we will redefine how business transformation is achieved, especially in the rapidly evolving healthcare sector," said Heath Gascoigne, CEO of HOBA Tech.

About HOBA Tech
HOBA Tech empowers organizations with agile frameworks and AI-driven solutions that streamline business transformation, ensuring alignment, efficiency, and measurable success. With HOBA Pro, we continue to lead the way in enabling businesses to thrive amid change.

About Cigna Health
Cigna Health is a global health service company committed to making healthcare more affordable and accessible to millions worldwide. With a workforce of 74,000, Cigna drives innovation in health services, improving lives globally.

For more information, visit www.hoba.tech and discover how HOBA Tech can help your organization achieve transformation success.