What is the market prospect of outdoor furniture?

GUANGZHOU, China - Dec. 12, 2024 - PRLog -- Outdoor furniture, which has been a hot-selling category in Europe and the United States for many years, is now entering a growth stage in the domestic market. This shift is driven by two main factors: the growing contribution of domestic sales to leading outdoor furniture brands and the surge in demand driven by trends like the camping craze and the popularity of balcony decoration. As the domestic market heats up, its growth potential could surpass overseas markets, raising the industry to new heights.

The sustained growth of overseas markets has benefited many domestic export-oriented brands. While fluctuations in foreign trade since the third quarter of 2022 have been noted, there is still significant room for exploration. Outdoor furniture brands are focusing on new countries and regions to expand their market presence. Multiple factors, such as the growth of outdoor living spaces and the popularity of outdoor furniture, are accelerating industry development and creating opportunities for companies to benefit from market expansion.

The outdoor furniture (https://www.topmaxfurniture.com/) market has traditionally been low-key in China, with limited public awareness of related brands. While Global outdoor furniture demand has been rising steadily, particularly post-pandemic, with consumers increasingly valuing outdoor living spaces.

China's export trade of outdoor leisure furniture has also seen significant increases. In 2021, exports reached US$28.166 billion, marking a 13.81% rise year-on-year, and in 2022, the scale remained high, reaching US$24.729 billion by November. U.S. demand for outdoor products, including furniture for patios and balconies, continues to grow, as consumers increasingly use outdoor spaces for entertainment.

While the overseas market continues to grow, some large export-oriented factories are experiencing weaker demand, with some seeing revenue drops in 2022. However, the domestic market has gained momentum, driven by factors such as the rise in larger apartments and villas, as well as the growing popularity of outdoor activities like camping. In 2021, over 15,000 new camping sites were added, fueling outdoor furniture sales. The camping economy's core market size in China reached 113.47 billion yuan in 2022, a 51.8% year-on-year increase.

To capitalize on these market opportunities, brands are focusing on four key areas: exhibition resources, branding, hot-selling products, and lifestyle scenarios. Major companies are using exhibitions to connect with dealers and buyers while expanding their market share. High-profile brands and new product releases are vital for stimulating market demand, and some brands, like Topmax Furniture, have created immersive experiences to showcase their products across different seasons.

As the outdoor furniture market continues to evolve, the key to success lies in collaboration across the supply chain, continuous innovation, and staying attuned to changing consumer preferences. Despite challenges, the sector's growth potential remains substantial, and the market will expand further as brands, channels, and consumers contribute to its success.