$4M Boost Empowers INTENNSE to Redefine the Future of Tennis

AMSTERDAM - Dec. 12, 2024 - PRLog -- Triple B, an investment group supporting transformative businesses, announces a $4 million investment in INTENNSE, a new team-based tennis league set to debut in 2025. This bold venture reinvents tennis with a high-energy, fast-paced format designed to engage both traditional fans and a broader audience.

INTENNSE will feature top talent from professional tours and college tennis, blending intensity, strategic teamwork, and unique fan engagement. Its fresh identity transforms tennis into an accessible, energizing experience for all.

Transforming Tennis with a Fan-First Approach
INTENNSE brings fans closer to the action with a "play more" philosophy, designed to break from traditional sports viewing. The league's inaugural season kicks off in Atlanta, GA, in June 2025, with events in Knoxville, TN, Tampa, FL, and Jacksonville, FL. The league plans to expand to new U.S. regions each season.

Thomas A. Bata, Director of Triple B, highlighted INTENNSE's alignment with the firm's mission to support innovative projects. "Our goal is to get more people playing and enjoying sports. By supporting INTENNSE, we're promoting innovation, a healthy lifestyle, and community engagement. This team-based format will attract avid fans and engage a new generation with excitement, intensity, and inclusivity."

Elevating the Player and Fan Experience
INTENNSE provides players with year-round coaching, a base salary of $50,000, benefits, and prize money opportunities. The league will also partner with organizations to offer off-season opportunities for social media development and career transition support.

For fans, INTENNSE offers a dynamic viewing experience with live, on-court coaching, team substitutions, and reduced downtime—creating an electrifying atmosphere akin to other high-energy sports.

Building a Foundation for Growth
Charles Allen, CEO of INTENNSE, explained the league's long-term vision: "There is a need for change in tennis, and INTENNSE embraces that change. Our goal is to reach new, younger audiences with fast-paced matches, predictable scheduling, and engaging narratives that put fans at the center of the action. Our format removes dead time, ensuring every moment counts. With Triple B's investment, we're creating a platform for emerging talent and unforgettable fan experiences."

The $4 million investment will support league operations, including player recruitment, grassroots community initiatives, venue acquisition, and event development.

A Bold Vision for the Future
By 2029, INTENNSE aims to become a nationwide league, connecting sports fans with the excitement of team-based tennis. The league is committed to community engagement, building pathways from youth programs to professional play, and redefining what tennis can be for today's audience.

https://www.triple-b.co/blog/4m-boost-empowers-intennse-t...