Honest to Goodness Expands Health Market Reach with Strategic Acquisition

SYDNEY - Jan. 6, 2025 - PRLog -- Known for their innovative approach to healthy snacking and meal enhancement, these popular brands will expand Honest to Goodness' diverse product offerings and strengthen its commitment to making healthy living simple, sustainable, and accessible.

"We are excited to welcome 'Pimp My Salad' and 'Pimp My Snack' into the Honest to Goodness family" said Matt Ward, company Founder and Managing Director at Honest to Goodness.  "These brands have carved out a unique niche and are popular among health-conscious consumers looking for simple ways to enhance their snacking and meals with vegan, gluten-free, dairy-free, nutrient-rich ingredients like sprouted seeds, superfoods, and plant-based proteins. By bringing these brands into our portfolio, we're reinforcing our mission to make healthy living not just possible, but straightforward and enjoyable for everyone," says Ward.

Following the acquisition of 2die4 Live Foods in 2021, Absolute Organic and Eco Organic brands in 2023, this strategic acquisition is the next step in Honest to Goodness' long-term growth plans, which aims to broaden the company's reach both domestically and internationally.

"Integrating these strong, consumer-recognised brands into our product portfolio, not only allows us to reach a broader customer demographic, they also seamlessly fit into our existing distribution network and manufacturing capabilities, underscoring our dedication to maintaining quality and ensuring operational efficiency," says Ward.

Making Healthy Meals Amazing!

This exciting acquisition will enable these tasty salad toppers and snacks will to be more widely available in supermarkets, health food stores and online.

"One of our goals as a business, is our commitment to making healthy and nutritious options accessible and affordable for everyone. Healthy eating should not be a luxury, but a fundamental right for all consumers and the Pimp My Salad and Pimp My Snack ranges deliver on all levels," says Ward.

With the addition of 'Pimp My Salad' and 'Pimp My Snack', Honest to Goodness continues to position itself as a trusted leader in the health-food industry, offering high-quality, innovative products that cater to the evolving needs of modern consumers. Customers can look forward to seeing these exciting brands alongside Honest to Goodness' existing range of over 1200 products, available both online at www.goodness.com.au and through its extensive retail network of independent grocery stores.