BANGALORE, India -
Dec. 17, 2024 -
PRLog -- Speed is at the core of Puma, ABD, and Virat's ethos. So, we decided the best way to launch the new jersey was with a race. We kicked off the campaign with a Twitter activation, starting with some playful banter among the players. It all began when Captain Kohli shared a video of his workout, which sparked responses from RCB's stars and some of cricket's most famous figures. Virat added to the excitement by posting an Instagram story with his "workout playlist," subtly embedding an easter egg that some fans caught on to, while others were left guessing. Race day arrived, and we made the big reveal! But we didn't stop there. To make things even more exciting, we gave fans a chance to grab the new jersey early through an online scavenger hunt, taking the pandemic into account. To wrap up the campaign, we had the world's fastest man don the new jersey, providing the perfect finish to our race-inspired launch. To learn more about the success of this campaign, be sure to check out our detailed
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