Trendmark Trends: Most Popular Trends in 2024

NOIDA, India - Jan. 2, 2025 - PRLog -- Why is Trademark Important in the Business World?

Trademarks are vital intellectual property that protect a brand's identity and give its owner exclusive rights to use. Above all, trademarking enforces legal protection and gives the owner an edge in case of infringement. So, it's important to register your mark as a trademark to protect its right of use legally.

Rising Demand for Trademark Registration

As digital evolution has significantly impacted businesses, they need to go digital or online for higher exposure and a larger customer base. However, the risks of brand infringement have also gone up. That's why businesses choose trademark and other IPR protection services to protect their identity.

Hot Trademark Trends in 2024

• AI & Tech related Marks

With emerging AI technology and innovations, tech giants and even startups dealing in this segment filed AI-driven terms and phrases in 2024 to avail early-mover benefits & stay ahead in the game.

• Eco-friendly & Sustainable Branding

Due to environmental concerns, businesses filed for marks, symbols or phrases reflecting eco-friendliness nature attracted consumers more than others.

• Regional & Cultural Marks

Businesses valued regional and cultural marks and have applied for words, symbols or marks reflecting regional or cultural features of any specific location to attract consumers from the same location.

• Digital & Metaverse IP

To ensure exclusive rights to their digital presentations, brands opted to trademark their digital/virtual assets, such as avatars and any digital visual representation.

Popular Brands of 2024

The brands popular for their trademark registration in 2024 are listed below;

• Tata Group

Tata Group has maintained its dominance across various industries, mainly the EV & IT, with its world-class and reliable services reflecting trademarks.

• Zomato

Zomato has become a household name in 2024 due to its innovative features such as sustainability-driven initiative and hyperlocal deliveries, attracting more consumers.

• Amul

Amul's famous cartoon 'Girl' character is the main trademark of this brand. Moreover, the phrase 'Utterly Butterly Delicious' and other words have been popular trademarks of Amul.

A few other brands that have been dominating 2024 are HDFC Bank and FabIndia.

About Company
Setindiabiz is a techno-legal platform committed to providing IPR Protection Services to individuals and businesses of all sizes. With a pool of expert trademark agents or attorneys, it offers the best-in-class trademark registration services within an effective time span. With PAN India coverage, it has gained a huge clientele across the nation and is growing rapidly. Reach out to its Expert team @ https://www.setindiabiz.com/trademark-registration