Proudly South African Partners with Digital Retail Africa 2025 to Boost Buy Local Mandate

CAPE TOWN, South Africa - Dec. 29, 2024 - PRLog -- Cape Town, South Africa – Proudly South African, the national buy-local campaign, is proud to announce its partnership with Digital Retail Africa 2025 (http://www.digitalretailafrica.co.za), taking place on 30 January 2025 at the Cape Town International Convention Centre (CTICC). This collaboration highlights the shared commitment to driving local procurement and creating jobs through innovative retail solutions.

Eustace Mashimbye, CEO of Proudly South African, will deliver a keynote titled "Re-imagining Retail: Leveraging Digital Innovation to Drive Economic Growth through Localisation." His presentation will explore how digital transformation in retail can promote local manufacturing, support South African-made goods, and enable sustainable economic growth.

As the retail sector undergoes rapid changes driven by e-commerce giants and shifting consumer preferences, Digital Retail Africa 2025 offers a platform for retail and technology leaders to address challenges, embrace innovation, and future-proof their businesses.

Empowering Local Procurement
Proudly South African plays a pivotal role in encouraging local procurement across sectors, aiming to boost manufacturing and create jobs. This mission aligns with South Africa's National Development Plan and Local Procurement Accord, fostering economic resilience.

"We are excited to partner with Proudly South African for this landmark event," says Abe Wakama, CEO of IT News Africa. "Together, we'll showcase how digital innovation can empower businesses to embrace localisation while navigating the evolving retail landscape."

Why Attend Digital Retail Africa 2025?
Focusing on innovation, engagement, and customer experience, the event features over 20 expert-led sessions, offering strategies to increase efficiency, enhance loyalty, and leverage technology for growth.

Registration Information:
Retail professionals can secure their spot with a 50% discount using code DRA@50LESS. Visit http://www.digitalretailafrica.co.za to register.

For media inquiries, contact Martha Mabena at events@itnewsafrica.com or +27 12 012 5801.