The Rise of New Furniture Consumption: Fueling Industry Growth

GUANGZHOU, China - Jan. 3, 2025 - PRLog -- The Rise of New Furniture Consumption: Fueling Industry Growth

New furniture consumption is injecting fresh momentum into the industry, becoming the next gold rush for furniture brands, designers, and dealers.

What Defines New Furniture Consumption?

Topmax Company identifies several key trends driving new furniture consumption, including:

Smart furniture

Whole-home customization

Trendy aesthetic furniture

Elderly-friendly furniture

Innovative product formats

Products tailored for Generation Z and senior citizens

These shifts are driven by new technologies, materials, functions, and usage scenarios, which are reshaping the market and presenting opportunities for significant breakthroughs.

A Growth Surge in 2024

Key products like smart mattresses, gaming chairs, functional sofas, antibacterial mattresses, spine-protecting mattresses, and smart beds are maintaining strong growth potential in 2023. Their success lies in enhancing the customer experience.

Furniture designed to meet young people's aesthetic tastes—like robot cabinets, sugar cube chairs, tofu sofas, and pumpkin chairs—has also captured attention. These quirky, on-trend products attract niche audiences with their unique shapes and designs.

Changing Traffic and New Growth Channels

The furniture industry's traffic structure is evolving, with a shift toward fragmented and multi-channel engagement. To capture new growth, companies must step beyond traditional boundaries and explore innovative traffic sources.

Emerging Traffic Channels:

Online: Live broadcasts, short videos, social media platforms (Douyin, Xiaohongshu), and content marketing.

Offline: Collaborations with home improvement companies, real estate agencies, and cross-industry brand partnerships.

Some brands have already embraced these new traffic pools, ensuring performance growth even amid external fluctuations. Dealer teams are producing hundreds of short videos, posts, and live broadcasts annually, maintaining consistent, high-frequency engagement.

Integrating Online and Offline Marketing

As brands push into new traffic channels, maintaining a marketing closed loop that integrates both online and offline strategies will be crucial for retaining customers. The construction of multi-scenario content and comprehensive, all-encompassing reach will solidify a brand's presence across the global network.

Expansion and Performance Growth in 2024

In 2024, expanding sales channels will remain a key focus for furniture companies. Leading firms are prioritizing outlet expansion to drive growth, positioning themselves for continued success.

A Bright Future Ahead

Topmax Company (https://www.topmaxfurniture.com/) think the furniture industry's potential continues to expand, fueled by new growth points. As we move into 2025, exploring new business models, launching innovative products, and tapping into emerging consumer trends will propel the industry forward.