How the New Interactive Boutique by Philips is Changing Retail at MediaMarkt Hamburg

HAMBURG, Germany - Jan. 8, 2025 - PRLog -- Versuni is transforming the in-store shopping experience with the help of innovative omni-channel solutions powered by interactive digital signage specialist eyefactive. For the first time, Philips customers can explore a wide array of products in an engaging, interactive setting that goes beyond traditional retail.

Through eyefactive's multitouch technology, visitors can dive into product details, view customer reviews, and enjoy multimedia content, seamlessly blending online convenience with the tactile experience of in-store shopping. This cutting-edge setup not only enhances customer engagement but also positions Philips as a leader in experiential retail within MediaMarkt.

- Versuni brings Philips' omni-channel boutique concept to MediaMarkt
- Interactive touch tablets let customers explore products with videos, reviews, comparisons
- Omni-channel customer shopping experience by blending online and in-store benefits
- Smart touch analytics offer insights to customer behaviour
- Drives customer engagement and supports informed purchasing decisions

Please find the original press release here:
https://www.eyefactive.com/en/references-customers-projects/omni-channel-retail-innovation-with-philips

Learn more about eyefactive GmbH:
Interactive Digital Signage XXL: Touchscreen Technologies, Software & Hardware (https://www.eyefactive.com/en)
Touchscreen Software App Platform (https://www.multitouch-appstore.com)
Online Shop for Touchscreens, Tables, Kiosks & Videowalls (https://www.touchscreen-store.com)
Touchscreen Object Recognition (https://www.eyefactive.com/en/touchscreen-object-recognition)
Interactive Smart Signage Retail Technologies (https://www.eyefactive.com/en/smart-retail-technologies-pos)
Kiosk Software for Self-Order Touchscreen Systems (https://www.eyefactive.com/en/touch-screen-kiosk-software)