CES 2025: Plex and Advanced HDR by Technicolor Partner to Deliver Premium HDR Content for AVOD Services

LAS VEGAS - Jan. 8, 2025 - PRLog -- Plex, a global streaming media company, is teaming up with Advanced HDR by Technicolor to enhance the visual quality of its ad-supported video-on-demand (AVOD) services. This integration of the Advanced HDR by Technicolor solution enables Plex to deliver superior brightness, contrast, and color accuracy, ensuring a premium viewing experience for its diverse audience.

"As more consumers see the upgraded viewing experience that HDR provides, the demand for HDR content grows. Consumers have come to expect streaming services and TV broadcasts to have the highest image quality possible," said Rick Dumont, Head of Business Development for HDR at Philips.

This adoption underscores Plex's commitment to providing cutting-edge solutions that elevate the streaming experience for its viewers.

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About Plex
Plex is solving the streaming media chaos, making it quick and easy to find and play any movie or TV show being streamed online, acting as one window into ALL streaming services, including those you subscribe to. With FAST channels, premium movie rentals, and Live TV channels available to stream in over 180+ countries and 81 languages, Plex leads the streaming industry with international content.  Partnering with some of the biggest names in entertainment, Plex has a continuously growing library of free third-party entertainment spanning virtually all genres, interests, and languages.

Plex is the first and only streaming platform to offer access to free entertainment - including tens of thousands of free titles, movies, and TV shows on-demand, as well as hundreds of free-to-stream live TV channels and premium movie rentals - paired with a user's own personal media collection. For more, visit https://plex.tv, follow @plex on Twitter, or find us on Facebook and Instagram (https://c212.net/c/link/?t=0&l=en&o=3489737-1&h=3397466744&u=https%3A%2F%2Fwww.instagram.com%2Fplex.tv%2F&a=Instagram).

About Advanced HDR by Technicolor

Advanced HDR by Technicolor is a suite of high-dynamic-range (HDR) technologies designed to deliver superior video quality across a variety of display devices and network environments. Developed as a collaboration with InterDigital, Philips and Technicolor, it includes formats like SL-HDR1, SL-HDR2, and SL-HDR3, which dynamically optimize HDR content to match the capabilities of the display device in real-time. This allows broadcasters and content providers to deliver a high-quality viewing experience with improved contrast, brightness, and color accuracy while maximizing bandwidth efficiency. With support for multiple distribution workflows, Advanced HDR by Technicolor enables seamless integration into existing infrastructures, making it a preferred solution for broadcasters seeking to future-proof their HDR delivery. To learn more about Advanced HDR by Technicolor visit:

https://advancedhdrbytechnicolor.com.

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