Pubstack's 2024 Benchmark Report Reveals Key Trends Shaping Europe's Programmatic Landscape

PARIS - Jan. 24, 2025 - PRLog -- Pubstack, the leading Enterprise Ad Management Platform, has unveiled its highly anticipated 2024 Programmatic Data Benchmark Report, offering exclusive insights into key programmatic advertising trends across Europe. With data collected from over 16,000 websites, 2.5 billion daily auctions, and 700 million daily user sessions, the report provides a unique lens into the ad tech landscape, equipping publishers with actionable benchmarks to navigate the challenges of 2025.

Key Highlights from the Report:

• Germany Takes the Lead in User ID Adoption:
• A remarkable 97.7% of auctions in Germany implemented User IDs, setting a benchmark for leveraging data-driven strategies to optimize advertising performance​.
• Strong Metrics in France and Italy:
• France: 88.6% of auctions incorporated User IDs, and publishers achieved an impressive 76.1% viewability rate on desktop, underscoring the country's focus on ad visibility and engagement​
• Italy: Publishers achieved an eCPM of €0.53, with 42.4% fill rates, demonstrating strong potential for optimizing inventory and maximizing revenue​.
• Spain Shows Opportunities for Growth:
• With 86.3% of auctions including User IDs and an average eCPM of €0.56,

Additional Insights:

• Browser Performance: Germany leads with an average desktop eCPM of €2.35 for Chrome, far exceeding other markets​.
• Bidder Engagement: Publishers in the UK saw an average of 11.5 bidders per auction, reflecting a competitive auction environment​.
• Viewability Correlation: Across all markets, the report emphasizes that higher viewability rates can boost RPM by up to 30%, offering publishers a clear pathway to increase revenue​.

"Our annual Programmatic Data Benchmark empowers publishers with the insights they need to make informed decisions and drive their strategies forward," said Loïc Sfiligoi, co-founder and CEO of Pubstack. "We're proud to share this report, providing a unique lens into the programmatic landscape and equipping publishers with the tools to optimise their performance."

For more information and to access the full report, visit this link: https://hubs.la/Q033T-KF0