The Hellenic Film Society Unveils New Logo as Part of Exciting Rebranding Initiative

NEW YORK - Jan. 28, 2025 - PRLog -- The Hellenic Film Society (HFS) is proud to announce the launch of a new branding initiative highlighted by its new logo and symbol, marking a fresh chapter in its ongoing mission to celebrate and promote Greek cinema and culture. Designed by American-born Greek type designer and filmmaker Thoma Kikis, the new logo reflects a modern, sophisticated aesthetic while paying homage to the Society's cultural roots and rich history in cinema.

The updated logo represents a bold step forward, aligning with the Society's commitment to innovation and excellence in showcasing the very best of Greek filmmaking. The clean and minimalist design —centered around a stylized "H" representing Hellenic—is a departure from the previous, more intricate design. This evolution underscores the Society's vision for a streamlined, contemporary approach to its branding identity, as it seeks to connect with a broader, global audience.

"The Hellenic Film Society has always been dedicated to bridging the past and present of Greek cinema," said Maria Miles, HFS president. "Our new logo is more than just a fresh design—it's a bold statement about who we are and where we're headed. It captures the essence of our mission while serving as a visual representation of our dynamic future. We're thrilled to share this milestone with our vibrant community of supporters and cinephiles."

Thoma Kikis, the artist behind the new logo, and his studio TEKNIKE, are known for their innovative, minimalist, and thoughtful approach to design. "Designing the new logo for the Hellenic Film Society was an honor and a challenge," said Kikis. "I wanted to create a symbol that reflects the history of cinema and film and the timeless beauty of Greek culture, while looking boldly toward the future. The 'H' inspired from film stock perforations, serves as a focal point—symbolizing both a bridge and a ladder, representing connection and ascent."

Kikis elaborated on his design process, stating, "My objective was to use existing forms to craft an authentic, minimalist mark that communicates the Society's mission and forward vision. Grounded in research, I drew on my experience to create a form that balances structural integrity, adaptability, and aesthetic appeal. The result is a modern interpretation of both cinema and Hellenic identity, infused with the vibrant essence of New York City. Like great architecture, this logo embodies strength, harmony, and timeless simplicity."

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