Sirocco Group Acquires Florence Next

STOCKHOLM - Jan. 29, 2025 - PRLog -- Sirocco Group, a leading provider of sales, marketing, service and case management, CPQ, and CRM, has announced the acquisition of Florence Next, an award-winning IT consultancy based in Turin, Italy. This strategic move reinforces Sirocco's commitment to digital transformation, particularly in CRM and integration, positioning it as a unique market partner driving impactful change for clients.

Founded in 2019, Florence Next has built a strong reputation as a trusted MuleSoft partner in Italy and beyond. Specializing in enterprise IT consultancy and digital transformation, its team of 14 certified professionals (including Enterprise Architects, Integration Experts, and Consultants) has delivered powerful integration solutions across industries. The team excels in designing, building, deploying, managing, and maintaining APIs on the MuleSoft Anypoint platform, enabling seamless digital ecosystems for businesses undergoing complex transformations.

The acquisition expands Sirocco's expertise in data integration, helping businesses implement scalable and flexible CRM and integration solutions. This partnership unites the strengths of both companies, creating a distinctive market offering to drive large-scale change and innovation. Sirocco Group's founder & CEO, Laith Al-Hashimi, commented: "By combining our strengths with Florence Next, we are in a stronger position to offer end-to-end integration and automation solutions. This collaboration enables us to drive real, sustainable change , helping organizations streamline processes and connect their digital ecosystems more easily."

Florence Next has an established history of partnerships with global IT leaders, including Salesforce and MuleSoft, both integral to digital transformation strategies worldwide. It has become MuleSoft's partner of choice in Italy, working with major clients to design high-performing integration architectures. "We're excited about this partnership," said Andrea Martinello, Founder & CEO of Florence Next. "Joining Sirocco allows us to scale our capabilities while staying true to our mission—helping businesses unlock the potential of digital integration and automation through superior API management."

Sirocco Group operates across Sweden, Italy, Spain, UAE, and the US, delivering vendor-agnostic consultancy and development services to over 200 clients. With nearly 100 certified consultants and over 300 completed projects, Sirocco is a trusted partner in digital transformation. Florence Next's MuleSoft expertise further strengthens Sirocco's position in bridging business processes and technology, ensuring clients receive scalable, future-proofed solutions. Together, they will offer an enhanced suite of CRM and integration solutions under SAFe,empowering businesses to implement impactful digital transformation initiatives and drive sustained growth in a fast-evolving market.

https://www.siroccogroup.com/press/sirocco-group-acquires...