Insource Leads Launches Revenue-as-a-Service (RaaS) to Revolutionize B2B Sales Growth

HOUSTON - Jan. 31, 2025 - PRLog -- Insource Leads, a leader in B2B demand generation since 2018, announces the launch of Revenue-as-a-Service (RaaS), a transformative outsourced sales solution helping businesses accelerate revenue growth and scale efficiently. RaaS expands Insource Leads' sales services by combining demand generation expertise with a fully managed inside sales program that drives leads, appointments, and closed deals.

This launch comes as businesses struggle to optimize sales operations and scale revenue without the cost and complexity of in-house teams. With a proven demand generation track record and 25+ years in sales outsourcing, Insource Leads is redefining how businesses execute sales.

"We've spent years refining sales pipeline development, and RaaS is the next step in our evolution," said David Balzen, Chief Growth Officer of Insource Leads. "Companies need more than lead generation—they need a turnkey solution that manages the entire sales cycle to revenue. That's what RaaS delivers."

Tested & Optimized for Success

In 2024, Insource Leads piloted RaaS, integrating a service and technology platform to seamlessly connect inside sales execution with demand generation programs. The result is a high-performance revenue engine, allowing businesses to focus on operations while outsourcing business development to a proven partner.

Designed for B2B, subscription-based businesses with 30-90 day sales cycles and virtual sales models, RaaS offers:
✔ End-to-End Sales Management – From lead identification to closed deals.
✔ Dedicated Sales Teams – Experienced BDRs and fractional CRO support.
✔ Technology-Enabled Performance – CRM, dialers, and analytics for sales transparency.
✔ Scalable Growth – A structured process to accelerate sales cycles and maximize conversions.

Transforming the Sales Landscape

RaaS is expected to see strong demand from businesses seeking an agile, cost-effective alternative to traditional inside sales. By eliminating hiring, training, and turnover inefficiencies, RaaS frees organizations to focus on growth while Insource Leads runs the revenue engine.

"The future of B2B sales is outsourced, scalable, and tech-driven," said Balzen. "With RaaS, we're not just generating leads—we're delivering results, closing deals, and driving revenue. This is a game-changer for companies optimizing their go-to-market strategy."

About Insource Leads

Founded in 2018, Insource Leads is a B2B demand generation and sales outsourcing firm helping businesses scale revenue through strategic prospecting and sales execution. Now in its seventh year, the company has generated thousands of high-value sales opportunities. With Revenue-as-a-Service (RaaS), Insource Leads strengthens its position as a leader in outsourced sales solutions. https://insourceleads.com/services/