Tinuiti Welcomes New EVP, Managing Director, Enterprise and SVP, Strategic Planning

SAN DIEGO - Feb. 7, 2025 - PRLog -- Tinuiti, the largest independent full-funnel marketing agency across Streaming TV, Google, Meta, and Amazon, today announced the appointments of Daniele Renda as EVP, Managing Director, Enterprise, and Michael Martinez as SVP of Strategic Planning. Renda will report to Chief Client Officer Diana DiGuido, while Martinez will report to Tavo Castro, EVP of Strategic Planning and Investments.

Daniele Renda, EVP, Managing Director, Enterprise: As Managing Director of Enterprise, Renda will be responsible for co-leading Tinuiti's Enterprise portfolio with Andrea Snyder, EVP, Managing Director. Together, they will manage a diverse mix of complex U.S. and global brands, ensuring that their omnichannel strategies and activations align with client objectives. Renda's role will involve driving growth through strategic guidance, fostering deeper client relationships, and ensuring operational excellence across the portfolio. She will also play a key role in advancing broader business goals, supporting the agency's vision while maintaining a high standard of client service and performance. Renda brings extensive leadership experience to Tinuiti, having previously served as SVP and Managing Partner at Brainlabs, where she oversaw the Enterprise business in North America. Daniele brings over 23 years of experience in the agency space, including more than 12 years at iProspect/dentsu Media, where she served as EVP and Managing Director. In this role, she oversaw a team of over 200 and led large-scale client accounts such as LinkedIn and Intel, along with other global brands in the travel, hospitality, and financial services sectors.

Michael Martinez, SVP, Strategic Planning: Martinez will oversee the agency's Strategic Planning Capability, driving consumer insights, integrated channel planning, and communications strategies for clients and new business pitches through Tinuiti's audience and media planning approach TAPS. Martinez will align strategy across teams while shaping Tinuiti's communications and media planning practice, driving talent development, and enhancing strategic planning competencies. With over 20 years of marketing experience across both independent agencies and major holding companies, Martinez has held leadership roles at Dentsu, OMG, and Publicis Groupe. Most recently, he led West Coast accounts at Publicis Groupe's Starcom, managing a diverse team of more than 50 members across the U.S., UK, Canada, and Australia.

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