India Anime Market Grows with Rise of Web Entertainment Platforms

BAHRAIN, Bahrain - Feb. 25, 2025 - PRLog -- The "India Anime Market Research Report: By Type (T.V., Movie, Video, Internet Distribution, Merchandising, Music, Pachinko, Live Entertainment), By Genre (Action & Adventure, Sci-Fi & Fantasy, Romance & Drama, Sports, Others), By Age Group (Children, Teenagers, Young Adults), and Others Forecast (2024-2030)", Report offered by Markntel Advisors.

According to the report, the India Anime Market size is estimated to grow at a CAGR of around 13.4% during the forecast period, i.e., 2024-30. The industry growth is further driven by growing interest in watching movies and dramas online. Additionally, the rising internet penetration and the proliferation of smartphones creating a conducive environment for anime distributors to reach a vast user base is propelling the market growth. In addition to this, increasing collaborations between Indian and Japanese animation studios resulting in co-productions that blend the creative styles and storytelling techniques of both cultures, creating unique and appealing content that resonates with a diverse audience, is propelling the market growth.

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Merchandising Segment Showcasing Potential Growth

Based on type analysis, the market is segmented on the basis of T.V., Movie, Video, Internet Distribution, Merchandising, Music, Pachinko, and Live Entertainment. Out of which, merchandizing witnessed lucrative growth owing to the ability to capitalize on the emotional connection fans have with their favorite anime series and characters. Additionally, collaborations between consumer product manufacturers and anime creators further amplify sales revenue, capitalizing on the widespread popularity of anime characters among viewers.

Key Attributes

• Historical Data: 2019-22
• Base year: 2023
• Forecast Period: 2024-30
• Regions Covered: India (North, South, East, and West)

Market Dynamics:

Drivers

• Surging inclination towards Entertainment Web Platforms
• Growing advancements in technologies like AI, VR, AR, and IoT
• Ever-increasing disposable incomes
• Proliferation of streaming platforms like Netflix, Amazon Prime Video, and Crunchyroll

Challenges

• High cost associated with production
• Low budget & inadequate skilled animators

Key Market Players and Recent Updates:

Highlighting the recent update that demonstrates the further growth and market expansion:

• Green Gold Animation in 2024 launched a new anime show, i.e., "Mighty Bheem's Playtime," a spin-off series delving into our adventurous toddler's school experiences. Through its engaging narrative and endearing characters, "Mighty Bheem's Playtime" maintains its hold on young viewers on Netflix.

Additionally, to strengthen their market position, certain market players such as Animation Studio (Green Gold Animation, Toonz Animation India, Village Talkies, Toei Animation, and Prime Focus Limited) and Streaming Platform (Netflix, Amazon Prime Video, Crunchyroll, Disney+ Hotstar, and Voot) and other, are operating, not only to raise revenue but also to seek comprehensive attention and popularity from large customers. Therefore, looking forward to futuristic growth and betterment.

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