Coming up on CNBC: Chief Gene Saunders, Founder of Project Lifesaver ® International

NEW YORK - March 3, 2025 - PRLog -- Chief Gene Saunders is best known for founding Project Lifesaver ® International, a nonprofit 501(c)(3) corporation he started in 1999 within the Chesapeake (Virginia) Sheriff's Office to quickly locate missing persons with dementia, Alzheimer's disease, autism, Down syndrome and other cognitive impairments by deploying specialty radio-frequency (RF) technology and strategic methodologies.

"Hidden dangers await people with special needs who go missing, and often members of this population are unable to recognize and avoid the threats they face when they're lost," Saunders explained, "nor can they necessarily help themselves be found."

The worst-case scenarios were not uncommon back when these missions typically took hours, days or longer. Saunders, whose extensive and successful career is marked by both military and law enforcement experience, should know. He founded PLI "as a result of failure," haunted by unsuccessful efforts while a local law-enforcement officer in charge of search-and-rescue.

"The longer an individual with a cognitive impairment stays missing, the lower the odds are of finding him or her alive," Saunders said. "These special-focus events have unique challenges that typical search-and-rescue can't address, which is why so many of the standard traditional efforts are unsuccessful."

Project Lifesaver ® saves lives, bringing loved ones home by way of a comprehensive program that includes the proven technology, training and methodology that enables its
certified and equipped member agencies to locate missing participants within their
communities quickly, safely and efficiently.

Chief Saunders has committed his life to ensuring the safety and well-being of the most
vulnerable in our communities. He has expanded Project Lifesaver ® to include more
than 1,800 member agencies across 50 states in the U.S. and eight provinces in
Canada. With more than 4,400 reported rescues to date, PLI and its member agencies
have had a profound impact on countless families and caregivers over the last 25 years.

Below is a short clip of the inspiring Spotlight interview with Chief Gene Saunders
scheduled to air on CNBC as sponsored content at 9:00 a.m. EST on Saturday, March
15, 2025.
https://www.youtube.com/watch?v=cz7TtkFmKcs



Chief Saunders co-authored with former news reporter Nora Firestone the best-selling
page turner "Deploying High: The Man, the Mission and the Story Behind Project Lifesaver ® International," released in 2019 and '23. Deploying High conveys the life, leadership and lessons learned by Saunders in his mission to save lives and "bring loved ones home" through Project Lifesaver ® International. His vision and innovative approach have since resonated around the world, turning the book into a No. 1 best seller in four countries.

Chief Saunders is also recognized as a popular public speaker and the "Father" of radio
tracking recovery of persons at risk. He has appeared on numerous local, international and national radio and television programs. These include: CBS Early Show, Extreme Makeover Home Edition; Living the Life; Fox News; The Discovery Channel, and CNN News.

To learn more or to find, establish or help support a member agency near you, visit
https://projectlifesaver.org/.

Project Lifesaver ® Inc., DBA Project Lifesaver ® International, is a 501(c)(3) nonprofit
organization with offices in Florida and Virginia, USA, currently celebrating more than 25
years and 4,400 rescues since its April 1999 inception. As of this month, PLI involves more than 1,800 active member agencies comprising public-safety, health and caregiving providers with a comprehensive program that includes the proven technology, training and strategic methodology required to locate missing participating citizens quickly, safely and efficiently.

Since its very first rescue, Project Lifesaver ® has pioneered, expanded and evolved to become the leading force in search and rescue for people prone to wandering due to cognitive conditions and continues to set the industry standard it established as the first of its kind more than 25 years ago.

"Spotlight Television" is a premiere news magazine television series that highlights successful American leaders, entrepreneurs, and businesses who are making an impact in their industry. Spotlight Television features guests from a diverse range of industries, all of whom are luminaries in their respective fields.