Ittara Unveils the First-Ever Bidri Logo in Luxury Handbags

PANCHKULA, India - March 17, 2025 - PRLog -- Ittara Unveils the First-Ever Bidri Logo in Luxury Handbags

Ittara introduces handcrafted Bidriware (aka Bidri) logos on its luxury handbag collection. Bidriware, known for its delicate silver inlay on a blackened metal surface, has traditionally been used for decorative objects. This is the first time this rare and intricate metal inlay art—practiced exclusively in Bidar, India, for over 700 years—has been used to create a logo for a commercial fashion brand.

By blending heritage with modern design, Ittara is not just creating handbags but preserving a piece of history.

Date – 20/03/25

Ittara is a sustainable fashion brand renowned for its dedication to craftsmanship and heritage. By incorporating this traditional craft into the logo, Ittara makes a bold statement: craftsmanship, elegance, and sustainability are at the heart of the brand.

The Challenge of Creating This One-of-a-Kind, Innovative Logo

"Our goal at Ittara has always been to celebrate style, craftsmanship, nature, and sustainability," says Neha, Founder of Ittara. Using Bidri to craft the logo presented a unique challenge. The process required multiple prototypes and close collaboration with artisans, designers, and manufacturers. Through a patient and iterative approach, we successfully developed a final product that blends modern aesthetics with the durability required for long-term use in handbag production.

The Bidri Process

Creating Bidri logo is a laborious eight-step process that can take days to complete. It begins with a base of zinc and copper cast into the desired shape. Artisans engrave intricate patterns onto the surface and inlay pure silver into these grooves. The piece is then treated with a special solution made from the soil from Bidar Fort in Karnataka, India. Untouched by rain or sunlight for centuries, the oxidizing properties of this soil, turns the background a deep black while leaving the silver inlay gleaming. This striking contrast is what makes Bidriware so distinctive and timeless.

A Unique Craftsmanship and a Piece of History

The Bidriware logo (https://ittarabags.com/pages/about/#section-template--171...) on Ittara bags is more than just branding—it's a handcrafted work of art. By incorporating Bidriware into its designs, Ittara not only creates unique, high-quality fashion but also supports traditional artisans and helps their craft continue to thrive.

The new collection (https://ittarabags.com/collections/all) featuring this unique logo is available for purchase on Ittara's website (https://ittarabags.com/). Follow Ittara on Instagram at @IttaraBags (https://www.instagram.com/ittarabags/) for more updates.

About Ittara

Ittara is a luxury brand of handcrafted accessories (https://ittarabags.com/) made from sustainable, cruelty-free materials. Designed for work, travel, and leisure, Ittara creates functional, innovative designs that maximize space, comfort, and intuitive organization.

For Further Inquiries

Media Contact:
Phone: +91 86993 72247
Email: contact@ittarabags.com
Website: ittarabags.com
Instagram: @IttaraBags