Lotus823 & Sound Strategy Marketing Announces Strategic Partnership

RED BANK, N.J. - March 19, 2025 - PRLog -- lotus823, an award-winning marketing agency, announces its partnership with Sound Strategy Marketing.

This new partnership forges a bond between a traditional manufacturers' rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations capabilities of lotus823.The goal of which is to provide brands and dealers with an end-to-end solution of product implementation, merchandising, and marketing breakthrough.

David and Allison Hernandez co-founded lotus823 in 2010 with the idea of a new approach to marketing communications. The integrated approach took into account, very early on, that in order for brands to gain a competitive advantage and increase market share, they needed to address a major shift in consumer behavior. Brands were no longer discovered in traditional media only and instead would find value in cross-channel experiences in traditional media and the digital landscape. lotus823 has since grown into a global, award-winning agency.

Now, fifteen years later, there's another opportunity to revolutionize the way brands find success in the U.S. market.

"This partnership will be invaluable for the music industry because it opens up an entire new world of possibilities. We feel that syncing sales and marketing in this way will catapult brands into a new realm of success," says David Hernandez.

Zack Salpeter, founder of the newly launched Sound Strategy Marketing, brings more than 20 years of experience in sales and audio industry experience, including sales for Mackie, Sennheiser and more. Salpeter's company was founded to provide a hybrid fractional sales model of virtual and in-person account management focused on business development, both nationally and regionally.

"This unique concept will provide brands & dealers a full 360-degree sales and marketing solution," says Salpeter. "This new partnership with lotus823 will provide brands a never-before-seen approach to launching in the United States."

About lotus823
lotus823 is an award-winning, integrated marketing communications agency that specializes in content marketing, social media, events, influencer services, public relations and more. lotus823 utilizes a holistic approach in providing actionable, proven strategies that yield measurable results for the consumer and B2B brands. For more information about lotus823, please visit www.lotus823.com.

About Sound Strategy Marketing
Sound Strategy Marketing is a contemporary manufacturers' rep firm with a hybrid approach to sales and marketing specializing in MI, Pro Audio, DJ, and CE. SSM provides brands and  dealers a 360-degree sales and marketing solution by partnering with industry-specific affiliates in PR/advertising, MAP monitoring, Amazon management, AI and 3PL.