PatientNow Appoints Fintech and SaaS Veteran Keri Gohman as New CEO to Accelerate Growth in Expanding Medical Aesthetics Market

DENVER - April 7, 2025 - PRLog -- PatientNow, a leading practice management platform purpose-built for medical aesthetics and wellness, announced the appointment of Keri Gohman as Chief Executive Officer. With over 20 years of experience scaling SaaS businesses and developing innovative fintech solutions, Gohman will lead PatientNow through its next phase of growth in the rapidly expanding medical aesthetics and wellness markets.

Gohman brings a strong track record of leadership at the intersection of SaaS, platform-based business models, and fintech innovation. Her career spans executive roles at industry powerhouses including Xero, Capital One, Intuit, and GE Financial Assurance. Most recently as CEO of CARET, she transformed practice management solutions for legal professionals, while her tenure as a Partner at Bain Capital Ventures honed her expertise in scaling high-growth technology companies. Throughout her career, Gohman has consistently pioneered technology transformation initiatives, developed innovative payment and fintech solutions, and built powerful technology ecosystems that drive sustainable growth.

"The medical aesthetics market is set to grow by nearly 15% annually over the next decade, creating exceptional opportunities for technology providers who understand the specific needs of this dynamic sector," said Keri Gohman, incoming CEO of PatientNow. "For over two decades, PatientNow has developed solutions specifically for medical aesthetics practitioners, and I'm excited to join this talented team as we drive innovation and expand our market-leading platform."

Under Gohman's leadership, PatientNow will seek to accelerate its innovation trajectory, building on the AI-powered capabilities and intelligent automation solutions launched in the past year, and further solidify its market leadership with a forward-thinking approach to serving aesthetic and wellness practitioners.

The company is strategically positioned for its next growth phase in 2025, with plans to expand its technology ecosystem through key partnerships, including a forthcoming collaboration with Aesthetix CRM, while further enhancing its AI-driven platform and embedded fintech solutions. These innovations are designed with a singular focus: empowering aesthetic and wellness practices to accelerate their revenue growth, optimize patient experiences, and capitalize on emerging market opportunities.

"Keri's appointment comes at a perfect time as PatientNow enters its next phase of accelerated growth," said Chris Nesbitt, Managing Director at PSG. "Her deep SaaS and fintech experience aligns with our focus on innovation, positioning her to drive the company's continued success in the expanding medical aesthetics market."

"The medical aesthetics market is undergoing massive transformation, and PatientNow is at the center of it," said Dan Wechsler, CEO/Co-Managing Partner of Blue Star Innovation Partners. "Keri's experience building scalable platforms and driving innovation makes her uniquely qualified to lead at this inflection point—and to help providers unlock the full potential of technology in their practices."

For more information about PatientNow and its comprehensive practice management solutions for medical aesthetics, please visit www.patientnow.com.

About PatientNow

PatientNow is a leading provider of practice management solutions for the medical aesthetics industry. Empowering practices with innovative solutions, PatientNow's comprehensive platform optimizes patient care, practice management, and business growth. With a commitment to innovation, integration, and strategic partnerships, PatientNow is dedicated to revolutionizing the aesthetic practice management landscape.

PatientNow continues to garner industry recognition, earning a spot on the 2024 Inc. 5000 list and Capterra Shortlist Awards. The company was also honored with the 2024 Aesthetic Industry Award for Technology Innovation, reinforcing its status as the industry's premier technology solution.