Synnc Launches AI-Powered B2B Expertise Marketplace

SEATTLE - April 24, 2025 - PRLog -- Summary
Synnc today announces the official launch of its AI-powered B2B expertise marketplace, enabling brands to connect with curated corporate creators and professionals for LinkedIn campaigns, consulting, and product advocacy.

Overview

Synnc is the first end-to-end platform built exclusively for B2B expertise, transforming manual influencer sourcing into an automated five-step workflow: define your opportunity, AI-powered matching, invite & collaborate, approve & publish, and track & pay.

Market Opportunity

Peer recommendations drive B2B growth:

• 91% of B2B purchasing decisions are influenced by word-of-mouth.
• 75% of buyers make purchase decisions or overcome concerns based on peer conversations.
• Private, untraceable "dark social" discussions further amplify peer influence in B2B buying.

Customer Success: Social27 Ambassador Program

Social27, a leading virtual and hybrid event technology provider, used Synnc to launch its ambassador initiative for Social27 AI Assist, which builds event content 10× faster through AI workflows. Within 24 hours of onboarding, Synnc delivered a curated cohort of corporate creators, enabling Social27 to go from brief to live advocacy in just one week. Brand-driven campaigns saw conversion rates 3–5× higher than traditional paid channels, thanks to authentic, peer-driven endorsements.

In addition to Social27, Synnc's early beta customers include Salesforce, HubSpot, and other enterprise brands, all capitalizing on rapid matchmaking and streamlined campaign operations.

Key Features

1. AI Discovery & Matching — Instant recommendations based on campaign goals and professional expertise
2. Campaign Management — Centralized dashboard to set objectives and track progress
3. Content Collaboration & Approval — Brand-safe workflows ensure consistency and quality
4. Performance Analytics — Real-time metrics on reach, engagement, and ROI
5. Automated Payments — Seamless compensation workflows reduce manual tasks

Quotes

"With Synnc, we mobilized our ambassador program faster than ever, driving real engagement and qualified leads," said Ike Kehal, CEO of Social27.

"Our AI-matching engine uniquely solves the B2B influencer gap by pairing brands with professionals who already have decision-maker trust," said Lindsay Rosenthal, CEO of Synnc.

About Synnc

Synnc is the marketplace for B2B expertise, offering AI-powered matchmaking that connects brands with corporate creators and industry professionals for LinkedIn campaigns, consulting, testimonials, and product engagement. Headquartered in Seattle, WA, Synnc streamlines end-to-end campaign operations—from discovery to payments—so marketing teams can focus on strategy, not logistics.

Media Contacts

Synnc Press Office
hello@synnc.us

Website
Synnc: https://synnc.us (https://nam04.safelinks.protection.outlook.com/?url=https...)
Social27: https://social27.com (https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsocial27.com%2F&data=05%7C02%7CTarang%40social27.com%7C7917219c5f1445b9908508dd8327dfc4%7Ce20b0aa36ec34272a76aaaa32e0f10d6%7C0%7C0%7C638810929472390703%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=9sPRJOSlsOAKLwGIhFgydrNPu92IxkGzm2XEK%2FaKpho%3D&reserved=0)