 The Insurance Industry Changed His Life. Now He Is Returning the FavorThe founder of Pure Broker Branding spent years watching independent insurance agents earn the business and lose the client, not because of their work, but because of what showed up when someone Googled their name
The man behind Pure Broker Branding will tell you exactly what insurance did for him. It paid his bills when not much else could. It gave him a skillset that transferred to every sales conversation he would ever have. It taught him that trust is not given freely. And it put him in rooms with the hardest-working professionals he had ever encountered: He also watched those same agents get passed over online by people who were not nearly as good at the job. "Insurance changed my life," said Perry Burton Jr., founder of Pure Broker Branding. "Watching the internet work against them started to feel personal." A Career That Earned the Right to Speak Burton studied business administration at Valdosta State University's AACSB-accredited College of Business Administration, then pursued computer science and applied artificial intelligence. He spent years writing over $100,000 a month in premium with a close rate between 35 and 40 percent. "For eleven years I kept looking for the version of this I was confident in," Burton said. "When I finally found it, I knew immediately. This was the one." Building It From the Ground Up Built from scratch for independent insurance agencies, brokers, and financial advisors, the company delivers a full conversion system: custom websites, a dedicated CRM, automated proposals, an AI phone system, a client portal, care plans, and The Broker Brief content platform. "I wanted to build what I would have wanted if I were running an agency myself," Burton said. "The whole system." Atlanta First. Everywhere Else Next. National availability is open now for independent insurance agencies across the United States. About Pure Broker Branding Founded by Perry Burton Jr. in Atlanta, Georgia. The company was built on one belief: the agents who do the best work deserve the best platform. Phone: (678) 269-6384 Email: concierge@purebrokerbranding.com Media inquiries: business@purebrokerbranding.com For more information, visit https://purebrokerbranding.com End
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