MC-IF Press Releases

The DVB Project, known for its leadership in establishing technical standards for digital television, is once again pushing the boundaries of video technology with the integration of Versatile Video Coding (VVC) into its framework.

Versatile Video Coding (VVC) promises to play a pivotal role in driving advancements in video compression technology, with organizations across the globe recognizing its potential to significantly advance broadcasting, streaming and digital...

Representatives from the Media Coding Industry Forum (MC-IF) will be on hand to demonstrate the progress in the development and deployment of Versatile Video Coding (VVC) at the National Association of Broadcasters Conference (NAB 2024) at the Las Vegas..

Technology teams associated with the Versatile Video Coding (VVC) community are working on new ways to optimize the efficacy of film grain to accomplish creative objectives and overcome technical limitations in today's diverse digital video environment,..

Versatile Video Coding (VVC) will provide broadcasters and streaming service providers with new options for delivering the most compelling digital entertainment experiences while providing decision-makers with a future-proof strategy for navigating a...